Consumer
Consumer Insights
Harness the core beliefs and values of your diverse consumer segments to grow brand love and advocacy.
- Multicultural
  Hispanic, Black, Asian
- LGBTQ+ & Gender
  LGBTQ+, Women, Men
- Generations
  Gen Z, Millennials, Gen X, Boomers
- Parents & Kids
  Parents, Kids, Gen Alpha
- Cultural Drivers
  Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.
Solutions
- Segmentation
  Define your core and growth segments at a deep cultural level to drive engagement, purchase, usage, loyalty and advocacy.
- Real-Time Custom Audiences
  Define, size and measure audiences so you can engage the right people in the right channels at the right time.
- Shopper & Retail
  Understand the intersection of shopper, experience and retail to identify opportunities that grow your brand.
- Values Drivers
  Engage diverse consumers on the issues that matter to them, using best practices that resonate with growth segments.
Brand
Brand Insights
Improve your brand’s cultural fluency and leverage the Halo effect to grow revenue.
Solutions
- Brand Health & Advocacy
  Take action to improve brand resonance, authenticity and advocacy with data showing the why behind consumer behavior.
- Advertising & Media Effectiveness
  Build culture into your creative process by measuring Ad Cultural Fluency to understand and optimize performance.
- Brand Growth
  Use your Brand Cultural Fluency Quotient (B-CFQ) to act on key drivers that improve trust, fit and resonance.
- Competitive Advantage
  Leverage strengths to grow your brand, and address weaknesses with your competitive points of difference.
Industry
Industry Insights
Give your brand the competitive advantage in your industry through cultural fluency.
Solutions
- Category Essentials
  Incorporate category-specific insights about diverse consumers into creative briefs and marketing strategies. Updated twice a year.
- New Product Innovation
  Discover unmet needs of your core and growth segments to identify new concepts for product development.
- Industry Competitive Assessment
  Identify key gaps in your industry. Prioritize and act on areas where your brand has a right to win and grow.
- Trends & Untapped Opportunities
  Carve a unique space for your brand to meet the needs and values of different consumer segments.
Platform
- Cultural Intelligence Engine
  The deepest and most discoverable data generates instant insights to drive growth.
- fluen.ci App
  Always on app with brand-specific and actionable cultural insights.
- Insights Hub
  Deepest cultural insights on the why driving consumer attitudes and purchase behavior.
- Custom Solutions
  Dive deep to understand the why to any question so you can take action to drive growth. Bi-lingual.
Resources
- Why Cultural Fluency Matters
  Culture goes deeper to get to the underlying why. Unlock the power of culture for your company.
- Insights Blog
  Excerpts of our insights on trends, category essentials, and diverse consumer segments.
- Webinars & Events
  Register for webinars and in-person events where we unveil new market research and consumer insights.
- White Papers
  Best practices for how to leverage cultural fluency to drive brand value and business growth.
- Case Studies
  Proven results leveraging the power of culture across industries. Why our customers trust Collage.
- Podcast
  Cultural Fluency Maker podcasts hosted by CEO David Wellisch.
About
- Who We Are
  Our mission. Our values. Minority-owned business.
- Why Collage
  Culture is at our core. Unrivaled depth of data. In-culture subject matter experts.
- Careers
  We are hiring! Join a fast-paced, mission-driven tech company.
- Press
  As seen in AdAge, Forbes, Business Insider. Collage is the trusted source for cultural insights.
Get a Demo Log In

fluen.ci app

Shopper Insights

Explore the intersection of shopper, brand, and retailer like never before. Enrich your existing understanding of shopper profiles with deep cultural understanding. Grow your brand at retail with new insights on gaps your brand fills for a retailer to grow with today’s diverse consumers.

Experience the Power of More Actionable Shopper Insights

Grow the Category

Use deep, intersectional insights to partner with your retailers and identify which brands will attract growing segments for incremental store traffic.
Win the Shelf

Optimize the assortment of brands to grow with new category entrants and today’s diverse consumers
Build Your Brand

Identify culturally-grounded consumer attitudes and behaviors to develop holistic brand experiences at retail, optimized for geo-location

Get a Demo

Compare your brand and competition by retailer with intersectional views

Collage’s propriety Brand Cultural Fluency ratings highlight where brands and retailers can complement each other for maximum growth. Dive deep by diverse segment, including Hispanic, Black, Gen Z, LGBTQ+ and more to identify actionable and culture-driven insights.

Access brands across the whole category to know which have brand momentum, future category intenders, and expenditure data to optimize results.

Develop in-store brand experiences that resonate with today’s shopper

Dive deep into you’re the cultural drivers with demographics, psychographics, geo-location, and more, to help you uncover the motivations behind consumer behaviors. This enables you to develop targeted strategies based on cultural background, shopping habits, media preferences, and life events, driving informed decisions across marketing, products, and engagement.

Get a Demo

Unleash the power of cultural intelligence to fuel brand growth. Take action with the most discoverable consumer, brand and industry insights.