Gen AI and Consumer Trust
Tailor Your AI Approach to Win Over High-Growth Consumer Segments
The Trust Gap in the Age of AI: Why Responsible Innovation Matters More Than Ever
Generative AI is transforming business, but consumer trust hasn’t kept pace. While 70% of organizations use AI, 77% of Americans don’t trust companies to use it responsibly. To close this gap, brands need strategies that are innovative, transparent, and culturally informed. Cultural insights are essential to humanizing AI and aligning with diverse consumer values. Collage’s research reveals how Gen Z, Millennials, and Multicultural consumers view AI—from skepticism over inauthentic content to excitement about personalization.
Tools to Take Action: Gen AI Marketing Resources
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Gen AI in Marketing: Read the Room to Refine Your Brand Strategy
Generative AI is reshaping marketing, but not all consumers are sold. With attitudes toward the technology varying widely, brands need a tailored approach to address segment-specific concerns and avoid alienating high-growth audiences. Here is how to win over high-growth segments, including Multicultural, Gen Z, and Millennial consumers.
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The New AI Playbook for Marketing: How to Use AI Without Losing Consumer Trust
In today’s marketing landscape, AI isn’t just a nice-to-have, it’s a must. But as brands move fast to embrace its efficiency and creativity, they risk stumbling into a trust crisis. The stakes are clear: AI can accelerate brand growth, but only if it earns—and keeps—consumer trust.
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Using Cultural Insights to Humanize AI-Driven Marketing
In an era where every impression counts and consumer expectations evolve in real time, building brand authenticity is no longer optional—it’s foundational. Marketing and insights executives tasked with growing relevance across diverse consumer segments face a critical challenge: leveraging the scale and speed of AI without losing the soul of the brand.