Gen AI in Marketing: Read the Room to Refine Your Brand Strategy

Generative AI is reshaping marketing, but not all consumers are sold. Here is how to win over high-growth segments, including Multicultural, Gen Z, and Millennial consumers.

Marketers are racing to harness the power of generative AI: 69% of marketing leaders are using or planning to use it, outpacing other business functions by 15 percentage points.¹

Consumers are also warming up to AI-generated marketing, but concerns linger. While some are excited by its potential to make products and experiences smarter, others—especially Gen Z—are already side-eyeing AI slop, mass-produced content that feels lazy, soulless, or totally out of touch.

With attitudes toward the technology varying widely, brands need a tailored approach to address segment-specific concerns and avoid alienating high-growth audiences.

Consumer Attitudes: Gen AI Sentiment vs. Adoption

Key Insights

1. Even early adopters have mixed feelings:
   • Asian Americans believe Gen AI adds value to their daily decision-making.
   • Gen Z is skeptical, rejecting AI slop as inauthentic and uninspired.
2. Enthusiasm is determined by different needs:
   • Millennials see it as a must-have life hack and value its personalization.
   • Hispanic and Black consumers weigh the rewards against the risks of replacing humans.
3. You can refine your Gen AI strategy using our segment-specific deep dives.
   Click below to download our latest infographic to explore the insights defining these consumers in 2025 and beyond.