Growing Beyond the Core: Accelerate Revenue With Incremental Audiences

Every strategic marketing plan starts with a survey of the consumer landscape and the selection of the “WHO,” a core ideal consumer profile (ICP). Ideal consumers are people who view the brand favorably, are profitable, and who provide growth opportunities.

However, there are times when marketers need or want to consider consumer targets beyond just their bullseye: there may be easy-to-reach complementary targets, new products may offer the opportunity to expand their reach, or growth may be stagnating.

From top of funnel to conquesting, check out specific actions and case studies in this whitepaper that you can use to drive your brand’s growth. Marketers should go beyond an expanded ICP and identify target complex consumers as well as leverage unique, culture-centric insights about their values, preferences, passions and experiences to effectively connect with them.

Collage now offers three powerful new Growth Solutions that allow marketers to future-proof their brand by discovering and understanding consumer segments that can yield new, incremental target audiences, enriching their current segmentation strategy.

Learn more in our white paper, and contact us today to explore how only Collage fuses together consumer, brand and industry insights to fuel brand love and revenue growth with the fastest growing segments.