Equipping leading organizations to better serve and engage the fastest growing and most influential segments in the U.S. today: Hispanics, Asians, African-Americans, and Cultural America
Our focus is America’s cultural consumers—whether they are identified by race, ethnicity, or affinity—because we believe these consumers represent the future.
We don’t just describe the “what”, but go deeper to find the sociological and anthropological reasons behind the big shifts driving the future in “Cultural America.”
Represent more than half of the growth in consumer spending in the U.S. today
The diverse Asian population is growing faster than any other segment
African-Americans are the most important cultural influencers in the U.S., driving a disproportionate share of earned media
Culturally open, engaged, and influential Americans don’t have to be non-white; Represent over 50% of Americans who “opt in” to multiculturalism
Elements of a Latinum Membership
Curated Case Study Library
Rich Peer-to-Peer Collaboration
Know what works, and what doesn’t, when it comes to cultural marketing strategy
Activate growth in a constrained domestic growth environment by leveraging the fast-growing and most influential segments. Our strategic framework, “Marketing Across the Cultural Continuum”, helps CMOs, Brand Managers, and Marketing leaders quickly diagnose and fix problems across the entire marketing value chain, from Strategy, to Operations, Insights, Product Development, and finally execution.
You drive the research agenda. Every three weeks, we publish a new research study, with the topic driven entirely by the network. Clients are interviewed for each study, in many cases adding specific questions to primary research. The final result is a deep-dive, knitting together a rich blend of proprietary and secondary data to help clients immediately take action. Each question is also entered into our Insights Designer tool for totally customizable access.
Treasure trove of studies across product development, advertising, content generation, and sales
Find the best examples of cultural marketing, tagged across a number of key dimensions. Clients can search the database, or read our monthly digest to stay up-to-date on the latest trends and must-knows when it comes to multicultural.
Collective intelligence of thousands of multicultural experts
Participate in “peer circles”—non-competitive groups of companies where clients can discuss urgent issues and get real market feedback. For more in-depth benchmarking, we facilitate blinded studies to gather best practices and data on pressing topics—from agent recruitment best practices to which agencies are best and which to avoid.