Learn How the World’s Leading Brands Are Elevating Their Voice with Cultural Intelligence

In today’s America, the ability to connect with diverse consumers is no longer just a competitive edge—it’s a business imperative. Cultural fluency, or the ability to understand and resonate with consumers across cultural boundaries, is the driving force behind fostering authentic connections, building brand love, and ultimately achieving sustainable growth.

Leading brands are leveraging cultural intelligence to meet the moment, connecting with their consumer targets in ways that resonate deeply and create lasting impact.

Expenditure growth is being driven by America’s fastest-growing diverse consumer segments and is shaping the future of marketing. Brands that embrace cultural intelligence aren’t just keeping up; they’re thriving. By aligning their strategies with the unique identities, values, and cultural traits of these segments, they’re building authentic relationships and inspiring brand loyalty.

It’s no longer sufficient to have representation or just speak about the community. It’s really important to singularly connect with the community.”

-Kiko Restrepo, Senior Director, Client Partnerships and Inclusion Solutions, Warner Bros. Discovery

Through innovative campaigns and thoughtful representation, leading brands are proving that cultural fluency isn’t just about marketing—it’s about making consumers feel seen, heard, and valued. These are key components that build trust.

Why Cultural Fluency Matters

The landscape of consumer expectations has evolved. Today’s diverse audiences demand more than surface-level representation; they seek authenticity and respect. 

By prioritizing cultural fluency, brands can:

• Build Authentic Connections: Move beyond tokenism to create meaningful, genuine engagement.
• Drive Resonance: By leveraging deep cultural insights, brands can authentically resonate where, when, and how consumers want to connect.   
• Inspire Brand Love: Establish authentic emotional connections through authenticity and relevance that foster loyalty and trust.

These stories show the tangible impact cultural intelligence can have, from building  loyalty to driving business growth.

From Insights to Action: Brand Stories

Leading brands are translating cultural insights into strategies that work. By understanding not only who their consumers are, but how they think, feel, and engage, they’re crafting campaigns that deliver results.

Take, for example, brands creating campaigns that celebrate the diverse makeup of modern families or those adopting Hispanic-first digital strategies. These approaches not only resonate with consumers but also drive measurable impact.

We partnered with Collage to get that qualitative data to find the why’s behind the what’s that we’re finding in our research. Real consumers, real quotes, real images—all of those things have been huge to us.”

-Opal Tomashevska, Director, Multicultural Business Strategy, TruStage

These success stories highlight how cultural intelligence transforms challenges into opportunities, allowing brands to meet and exceed the rising expectations of today’s consumers.

The Future of Marketing

The most diverse generation in history is shaping the future, and top brands are leveraging cultural intelligence as both a guiding principle and business imperative.  

At the heart of this movement are the brands making bold choices to celebrate diversity, turning insights into action, and achieving unparalleled growth as a result.

Ready to learn from their success? Join the conversation and see how cultural fluency can transform your brand, too.