Multicultural Population Growth Accelerating Out of the Pandemic – U.S. Census Data
The cultural transformation of the American consumer can be seen even in the span of a two years. Census data from 2020 to 2022 shows that as we emerge from COVID, population growth is being powered by multicultural Americans.
The US Census Bureau announced on December 18, 2023 that the U.S. population trends are returning to pre-pandemic trends, with the nation growing by 0.5% or 1.6 million people in 2023 alone.
We are eagerly anticipating the 2023 analysis by race, Hispanic origin and sex, likely published about June 2024. That said, the press release was a good opportunity to revisit the data released in June 2023 months ago, covering 2022.
Fill out the form to download an excerpt from 2020-2022 Population Growth U.S. Census: Update, December 2023 and read below for all the latest insights on this segment.
Data from the 2020-2022 period show that the Multicultural population shows accelerating growth and has become the only source of U.S. population growth as a whole. Collage Group’s custom analysis of the Census data shows:
- The non-Hispanic White population is now in a significant net decline since the pandemic started in 2020. Total U.S. population growth drive by non-Whites has been cut almost in half by White population decline.
- The Biracial/Multiracial and Asian populations grew the most, by 4.8% and 3.6% respectively, with Asian growth accelerating.
- About 75% of Hispanic growth is driven by natural increases due to high native-born birth rates, or about 1.5 million people.
- About two-thirds of Asian population growth and just over 40% of Black population growth is driven by international net migration.
- Growth in the native-born component of the Hispanic population exceeds growth in all components of the Black and Asian populations, combined.
The American mainstream is being redefined, year by year. Contact us today to learn more about Collage “size-of-prize” and related services to ensure your growth strategy accounts for the cultural transformation of the American consumer.