New: C-Pulse™

Collage offers a deep dive into trends across diverse consumer segments: Economy & Finances, Technology & AI, Health & Wellness, Family & Community, New Experiences, and Media & Creators.  Discover new insights and trends from today’s cultural transformation; changes in multicultural, Gen Z, and gender segment attitudes; tech adoption, media consumption; shopping behaviors; and expenditure projections by category.

Economy & Finances – This trend space tracks the economy, household realities, and personal priorities influence purchase decisions. Macro economic trends will look at uncertainty and perception of pricing as well as category expenditure, by category and multi-cultural segment. Have you seen the QSR $5 meal wars or the huge increase in footwear spend by Black consumers which was recently eclipsed by Asian consumers? See where consumers are now prioritizing their spend with passion points.​

Technology & AI – Technology and connected living plays a role throughout our personal, professional, and family environments. From house to wearables to health, technology trends are rapidly changing, social media engagement is revolutionizing, and new purchasing channels continue to appear. AI is enabling business and personal efficiency, but consumers are wary of AI infiltrating their life so adoption will be moderated. 

Health & Wellness – From tech enabled monitoring of health to sleep to V02 max, the democratization of health monitoring has created a new generation of self-advocates. Health & Wellness trends will cover food and alcohol consumption and access to healthcare for emergent critical issues. This trend is bookmarked by the hyper environmentally conscious Gen Z to older Boomers who represent the majority of health care costs.

Family & Community – Family as a cultural value plays a key role in influencing product decisions and continues to evolve as different generations engage in food preparation, technology enablement, and gift giving. Gen Z is the first digitally native generation and Boomers are living longer, so the rules around care-giving, co-habitation, adulting, and purchase behaviors are rapidly changing. Found family of friends and the role of pets is also a key of attitudes and purchase behaviors. And despite the complexity of contemporary life and impacts from social media, the traditional role of community remains undiminished to many Multiculturals, especially Hispanics.  Explore differences across Hispanic, Black, Asian, Women,Gen Z, LGBTQ+ segments.

New Experiences – New experiences appear across food, travel, and the adoption of new fashion. In-culture trends from lead users and different Multicultural consumer segments inspire massive changes in trying new foods, engaging in new concert or hiking experiences, and what clothing they buy for themselves. And for Gen Alpha and Gen Z, their interest in Tik Tok shops and what they ask their parents to buy them. Fandoms often appear through experiences. “Worldly” is a strong cultural trait for LGBTQ+, Millennials and Asian American consumers.

Media & Creators – The creator economy is driving innovation like never before. With barriers to entry almost non-existent, new start-ups are launching each week with DTC offerings and new influencers driving purchase behavior. Creators have changed the way consumers learn about, consider, and buy. Media habits are rapidly changing and new product trends continue to originate from Multicultural, generational, and fandom cohorts across gaming, wine enthusiasts, and book worms.

Click into each of these curated proof points to dive deeper and further your insights discovery.  Collage’s curated insights are powered by a proprietary survey data set of millions of consumers that dives deeper across intersectional lenses of the U.S. population. It is supplemented with an analysis and probabilistic projection of the Consumer Expenditure data from the Bureau of Labor Statistics that ensures the stability of insights.

To uncover new insights specific to your brand, growth segments, and innovation opportunities, Collage customers have 24/7 access to:

• Insights Designer (discover key insights by searching any topic of any survey or question Collage has ever run!)  
• Insights Hub (refreshed daily with new consumer, category, and brand data across generations, multicultural, gender & sexuality, parents & kids, across 14 industries)
• fluen.ci (identify your brand’s Brand Lover consumer segments, growth segments and audiences deep dive, plus your brand’s cultural fluency and future purchase intent head to head vs competition)
• Cultural Strategist, anthropologists, and customer success team helping you connect the dots across your consumers, brands, and activation