Aarti Bhaskaran Cultural Fluency Maker

Tune in to this week’s episode of Cultural Fluency Makers, hosted by David Wellisch, featuring Aarti Bhaskaran, Head of Research and Insights at Snap Inc. In this insightful conversation, Aarti emphasizes the critical need for brands to stay authentic and avoid tokenism. She underscores the importance of genuinely understanding and representing cultural and demographic diversity. Aarti also highlights how AI is revolutionizing marketing and research, driving greater efficiency and personalized experiences. Yet, she stresses the irreplaceable value of human storytelling and insights in truly connecting with consumers. Tune in to learn how brands can adapt to evolving trends while staying true to their core values.

• Stay true to your values, and evolve how you express them.
• Put the consumer at the heart of marketing.
• Communication needs to evolve with technology.