Valda Coryat Cultural Fluency Makers

Listen to this week’s episode with Valda Coryat, Vice President of North American Marketing for Condiments and Sauces at McCormick & Company. Valda shares her deep insights on how the evolving demographic and cultural shifts in the U.S. are shaping marketing strategies. She discusses the critical role of inclusive marketing and cultural fluency in driving brand success and longevity. Drawing from her experience with leading brands, Valda explores the growing significance of multicultural marketing, the need for authentic connections with diverse audiences, and the power of demographic targeting. Watch or listen to learn the role of AI in marketing and the challenges brands face in making strategic investments for future growth.

• Anticipating demographic shifts can provide a strategic advantage.

• Cultivating authentic narratives helps build lasting commitment.

• Embracing multicultural dynamism is essential for brand longevity.