Engage LGBTQ+ Consumers for Pride Month with Insights
Learn how LGBTQ+ Americans celebrate Pride Month and what the occasion means to them.
Holidays and occasions are focal points for many Americans—opportunities to connect with loved ones, maintain cultural and family traditions, and express themselves through decorations, food, entertainment, and more. These celebrations are also key inroads for brands to deepen connection with American consumers.
Fill out the form for an excerpt from our Holidays & Occasions: Pride Month presentation.
But as our society evolves, so do the ways Americans approach holidays and occasions. Brands must keep up with the latest shifts and trends to maintain relevance.
It’s vital for brands to fully understand and appreciate the importance of LGBTQ+ Pride Month to effectively capture this community’s attention. Collage Group helps marketers and insights leaders connect around this occasion by providing insights that clarify how LGBTQ+ Americans celebrate Pride Month and what the occasion means to them. These insights allow for more efficient and effective activations that capture greater mind and market share.
Key LGBTQ+ Consumer Insight:
LGBTQ+ Americans want brands that activate around Pride Month to celebrate the community and teach people about the segment and its unique history.
- Celebrate LGBTQ+ segment’s perseverance amid the struggles the group faces. Acknowledge the hardships while maintaining a celebratory tone.
- Educate other consumers on Pride Month’s significance by featuring LGBTQ+ community members in your advertising and messaging.
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