Pulse Check on Health & Wellness: How to Solve for Multicultural Health Concerns

Learn how Multicultural Americans engage with health and wellness, including the impact of systemic barriers and the unique cultural approaches they take to manage well-being.

Health and wellness is a major aspect of consumers’ daily lives. Americans spend a significant amount of time—and money—tending to their health. All brands, both within and outside of the health and wellness space, should understand consumers’ attitudes and behaviors in this key area of their lives in order to fuel Brand Love.

Our latest Health and Wellness Study provides insights into Americans’ health satisfaction, barriers to improvement, and how brands can help. The full report dives deep into how each Multicultural segment engages in the health and wellness space, and what their priorities and motivations are.

This blog and download include a small sample of the deep cultural intelligence available to our members. Contact us to learn how you can unlock access to our cultural intelligence engine.

The Big Picture:

Brands must leverage culturally relevant solutions to resonate with Multicultural Americans’ needs.

• Cultural values spark unique health practices. Brands should honor traditions that matter to Multicultural segments, like herbal remedies, holistic traditions, and redefining self-care. But it’s essential to differentiate among segment preferences.
• Multicultural Americans champion their own health. They face unique health challenges but are highly engaged in their health journeys. Hispanic, Black, and Asian Americans seek personalized support, relational accountability, and community-driven solutions.

Know This:

Multicultural Americans’ approach to health is holistic and culturally integrated. Blending traditional practices with modern wellness concepts, Multicultural Americans integrate cultural heritage into their health routines, focusing on balance, mental well-being, and personalized care. This approach highlights the importance of aligning health with cultural values, emphasizing body, mind, and spirit interconnectedness.

Do This:

Offer wellness items that align with Asian American and Hispanic health traditions, such as herbal teas or meditation kits. Partner with gyms, offices, or transit hubs to create meditation corners or guided audio sessions specifically promoting relaxation to connect with Black Americans and create Halo Effects.

Contact us to learn how to make your brand a winner with high-growth segments. We look forward to partnering with you and continuing our contributions to authentic brand engagements that elevate diverse consumer voices year-round.