Q2 Product Round-up: Features and Insights for Depth of Understanding and Actionability
As part of transforming Collage into the only cultural intelligence engine that fuses consumer, brand and industry insights, we focused on developing new features that drive meaningful engagement and actionable insights.
We are excited for our users to leverage these Q2 releases to make data-driven decisions more quickly and achieve greater success in their marketing strategies.
Consumer360 Brand Love Dashboard
Consumers with strong emotional connections to your brand play a crucial role in your brand’s ability to nurture loyalty and sustained growth. At Collage, we measure Brand Love as the combination of Brand Favorability and Purchase Intent. For the first time, we are offering deep Brand Love insights and new data about intersectional audiences, including their favorite brands, interests, top and bottom traits, and top media channels, as instantly available insights in fluen.ciSM.
This pivotal release plays a major part in Collage’s transformation.
Consult the Brand Love Dashboard to:
- Enhance segmentation and targeting: Differentiate between Brand Lovers and Non-Lovers and reach them with tailored messages on the right channels.
- Create more relevant campaigns: Align marketing messages with your audience’s values and interests.
- Inform product development: Innovate products based on consumer preferences and brand affinity.
- Drive customer loyalty: Lean into your brand’s strengths to deepen emotional bonds with your Brand Lovers.
In-app Takeaways
This powerful feature offers instant insights summaries and connects in-app insights to Collage’s comprehensive reports for a deeper explanation of consumer sentiment and brand performance.
With just a click, navigate from in-app insights to the most relevant syndicated research that unveil the why behind consumer’s behaviors, habits and attitudes towards brands.
In-app takeaways will elevate your fluen.ci experience by letting you:
- Save time looking for research that is relevant and specific to the insights you’re currently viewing in fluen.ci
- Quickly gain additional actionable recommendations on how to improve brand performance with specific consumer segments
- Make data-driven decisions faster with easy-to-understand insight summaries and takeaways
New Insights: Sports Research & More
Just in time for the 2024 Olympics, we debuted insights from our recent Sports Research, tapping into sports fandom, team alliances, sports gambling, viewing behaviors and preferences, and more.
With a new understanding of diverse fans’ media consumption habits and routines, you can develop personalized experiences and strategic partnerships that expand your reach and keep your brand top of mind among these consumers.
Keep an eye out for content powered by our deep sports data to help you understand the latest trends in consumer preference for women’s sports, sports betting, the upcoming Olympic Games in Paris and other sporting events. Then, get in touch with us to discuss how you can leverage these insights in Custom Audiences.
In the coming weeks, you’ll be able to unlock brand new insights for Life Events and explore the critical, transformative moments in consumers’ lives, such as becoming a parent, taking a loan, having a new teen driver or starting a new job, that shape behaviors and decisions. With Collage’s unparalleled, culture-driven perspective, you can uncover the dynamic interplay between cultural influences and life events, using these insTheights to fuel your point of entry marketing and create deeply meaningful and highly resonant messages.
Global Norms in Head-to-Head Comparisons
Global norming enables you to compare two brands across different categories in any Head-to-Head Dashboard. This enhancement provides a broader and more versatile understanding of brand-specific consumer sentiment and purchase behaviors, allowing you to uncover unique opportunities across industries and benchmark your brand against the industry leaders of your choice.
For instance, a CPG company could now compare its brand performance to a retailer’s to:
- Evaluate partnership opportunities: Could my brand enhance its market reach and visibility collaborating with this retailer?
- Improve operational efficiency: Could my brand acquire new customers by stocking more of my products in this retailer’s stores?
- Optimize promotion and discount strategies: What offer would appeal to this retailer’s shoppers to drive my brand’s sales?
- Drive customer loyalty: How can my brand develop targeted campaigns to increase repeat purchases at this retailer’s stores?
As we wrap up Q2, we’re thrilled to share these enhancements and look forward to seeing how our users will leverage these advancements to forge deeper, more meaningful connections and build enduring loyalty with their audiences. Stay tuned for new insights, capabilities and content as we continue to evolve Collage’s powerful solutions.