Score Big Across Diverse Consumer Groups Invested in Women’s Sports
From the Olympics to the WNBA to recreational sport, there are more than 9.7 million new female athletes in just two years. This increased interest in women’s sports means increased investment – and an opportunity for brands to authentically connect with consumers interested in watching, playing or betting on women’s sports.
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From skyrocketing fan attention to revenue, women’s sports and athletes represent a tidal wave of opportunity for brand marketers. For example:
- The 2024 NCAA Women’s basketball final brought in 18.7 million viewers.
- Media coverage of women’s sports overall has tripled in 5 years.
- Sponsorship deals with women athletes have grown 20% year-over-year.
This engagement leads to powerful opportunities for participation, fandom and sponsorships.
To learn more, download an excerpt of our Women in Sports flash report. You’ll get:
- New deep-dive research that digs into attitudes and behaviors around women in sports by generation (Gen Z, Millennials, Boomers) and race and ethnicity
- Insights, trends and takes on the future so brands can learn how to build these insights into relevant advertising, sponsorships and brand experiences
- Steps brands can take to engage, inspire and support female athletes and sports enthusiasts
Fill out the form to download an excerpt of our flash report.
There are 3 big reasons for this seismic shift around women in sports:
- Game-changing athletes and what they represent: Spectacular professional, Olympic and collegiate athletes have made real impact, along with an ever-growing drive for equality by the athletes themselves.
- Groundbreaking sponsorships and ads: Brands like Deloitte, Powerade and P&G masterfully feature women athletes and powerfully speak to women spenders.
- New investments in professional leagues: Boosting investment in women’s sports boosts the bottom line. In 2024, for the first time, women’s elite sports will generate more than $1 billion in revenue — a 300% increase on the industry’s evaluation in 2021.
The hype around women and sports has grown for years. Now it’s a force leading huge increases in participation, fandom, sports betting and overall economic value for brands who play a role in the value chain.