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Cultural Experts Critique Super Bowl Commercials

Quintin Simmons

McCormick, Walmart, and Sprite, among top 10 brands to resonate with Black Americans.

Guard Against Recession with Cultural Insights

Jill Rosenfeld

Collage Group recently launched an urgent initiative into consumer attitudes and behaviors related to current events and the present economic situation.

How Multicultural Americans (Moms, Dads, and Non-Parents) Celebrate Mother’s Day and El Día de las Madres

Giana Damianos

Collage Group’s Essentials of Women Consumers presentation explores three areas of our consumer fundamentals research for American Women.

Hispanic Heritage Month 2023: Lean into Family, Avoid Performative Advertising to Connect with Hispanic Consumers to Grow Your Brand

Sudipti Kumar

Hispanic Heritage Month is a key opportunity to acknowledge and celebrate Hispanic achievements and cultural contributions to U.S. history. Among other aspects, the Hispanic demographic takes pride in expressing oneself through cultural traits, family traditions, decorations, and delicious foods.

Essentials of Gen X Consumers

Katie Hockstein

Collage Group’s Essentials of Gen X consumers presentation explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity related marketing expectations, and Cultural Traits.

How to Engage Women across the Political Spectrum

Jill Rosenfeld

To gain additional trust and secure Relevance, take time to understand how Women's political beliefs, values, and identities shape their choices and decisions.

LGBTQ+ Market Research

April Vincent

Gen X Market Research

April Vincent

Fuel brand love with Collage Group’s Millennial market research and consumer insights. Capture their buying power with impactful marketing to Millennials.

Generational Research | Millennial

April Vincent

Fuel brand love with Collage Group’s Millennial market research and consumer insights. Capture their buying power with impactful marketing to Millennials.

Hispanic Market Research

April Vincent

Fuel brand love with Collage Group's Hispanic market research and consumer insights. Capture their buying power with impactful Hispanic marketing.