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Unlock the Power of Hispanic Diversity & Growth with Collage Group’s Insights

David Evans

The latest data from the U.S. Census unveils a significant finding: the rapidly growing diversity of the Hispanic population. Learn more about how Collage Group insights help brands engage the increasingly complex Hispanic segment.

Connect with Black Americans through Holidays & Occasions

Jenny Wolski

Holidays and occasions are focal points for many Americans—opportunities to connect with loved ones, maintain cultural and family traditions, and express themselves through decorations, food, entertainment, and more.

Drive Brand Relevance with LGBTQ+ Consumer Essentials

Jill Rosenfeld

Discover LGBTQ+ Consumers’ unique perspectives and motivations through their evolving demographics, complex identity, and actionable Group Traits.

New Millennial Insights to Grow Market Share in 2023

Jill Rosenfeld

Discover Millennials unique perspectives and motivations through their evolving demographics, complex identity, and actionable Group Traits.

Engage Hispanic Consumers with Authentic Marketing

Elizandra Granillo

Collage Group’s presentation, Drive Brand Relevance with Hispanic Consumer Essentials, explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.

Drive Brand Relevance with Women Consumer Essentials

Katya Skogen

Discover women’s unique perspectives and motivations through their evolving, complex identities and actionable Group Traits.

Gen Z Consumers: Reducing the Complexity

Lauren Goldberg

Discover Gen Z’s unique perspective and motivations through their evolving demographics, complex identity, and actionable Group Traits.

Top Ads From 2022 That Resonate With Younger Black Consumers

David Evans

We analyzed more than 80 commercials in order to determine which advertisements resonated the best among younger Black consumers aged 18-42.

American Teenagers: How to Authentically Engage

Katya Skogen

Are you effectively engaging teenagers, one of the youngest, most diverse, and tech-savvy consumer segments in America?

Advertising to Hispanic American Consumers: Learnings from CultureRate:Ad Analysis

Giana Damianos

Resonating with Hispanic Americans goes beyond simply translating advertising from English to Spanish. CultureRate:Ad analysis reveals that successful ads do much more than use language to win Hispanic consumers.