Strengthening Impact Through Shared Values and Inclusive Campaigns
With a new administration and a shifting cultural landscape, alcohol brands face the challenge of discovering what truly resonates with consumers across race, ethnicity, and generations. Our latest research explores how brands can navigate these challenges by uncovering shared cultural attitudes and identifying key strategies to engage consumers effectively.
Download an excerpt from our report to explore how alcohol brands can connect with consumers in a changing cultural landscape.
In the meantime, take a look at a key insights from our research.
Fill out the form to access a sample of our research report.
The Big Picture
- Shared values unite brands and consumers, creating unstoppable momentum. By fostering curiosity, championing resilience, and committing to sustainability, alcohol brands build trust, loyalty, and cultural relevance.
- Inclusive marketing isn’t a trend, it’s the future of influence. To stay relevant, alcohol brands must go beyond representation – capturing real-life experiences, standing in solidarity with shared struggles, and co-creating with diverse consumers to build deeper connections that truly matter.
Key Insight #1: Shared Values Foster Consumer Unity
Know This:
Shared values like honesty, curiosity, family-focus, and supportiveness shape behaviors and decision-making across racial, ethnic, and generational groups, influencing how people connect, engage, and prioritize their choices.
Do This:
Fuel curiosity through explorative flavor journeys. Design limited-edition, globally-inspired flavors or collaborations with local artisans that highlight unique cultural traditions
Contact us today to learn how you can gain access to our full report and understand the insights and strategies that will help your organization stay ahead and make a meaningful impact.