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  Define your core and growth segments at a deep cultural level to drive engagement, purchase, usage, loyalty and advocacy.
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Improve your brand’s cultural fluency and leverage the Halo effect to grow revenue.
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Give your brand the competitive advantage in your industry through cultural fluency.
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About
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Tag: america now

America Now: Highlight the Critical Strategy of Inclusion to Drive Growth

Elizandra Granillo

Discover insights from our America Now research that teaches brands how to escape the cycle of diminishing returns with the New Inclusive Marketing.

View of New York City over water

Collage Cultural Fluency Summit: Reimagining Inclusive Marketing to Drive Growth – Collage Group

David Evans

On October 9th, Collage is hosting its annual Cultural Fluency Summit where it will unveil new America Now: Reimagining Inclusive Marketing to Drive Growth

Nighttime view of New York City over the water

Drive Growth in 2025: Reimagine Inclusion & Relate to the Day-to-Day Consumer Experience

David Evans

Cultural Fluency Summit Promises to Guide Brands to Unify Consumers According to a first look at our flagship annual report, America Now, rolling out at our 2024 Cultural Fluency Summit on Wednesday, Oct. 9 in NYC, consumers are less focused on specific identities purely as a function of representation, than on wanting brands to show […]

Vew of New York City skyline

Collage and Publicis Media to Co-Host 2024 Annual Cultural Fluency Summit in NYC, Oct. 9

David Wellisch

An exclusive look at the actionable cultural insights that help brands authentically engage today’s diverse America.

America Now: Navigating Political Polarization in an Election Year

Jack Mackinnon

Do you know how to navigate the modern political landscape with culturally nuanced and emotionally intelligent storytelling? Our award-winning study, “America Now,” shares best practices for brands to fuel growth and navigate polarization with cultural fluency.

America Now 2023: Harnessing American Identity to Navigate Social Issues

Jack Mackinnon

America Now is Collage Group’s signature research report identifying the national zeitgeist and how brands can build for growth within a complex national environment. America Now was first published during the pivotal year of 2020 and has since carved out a yearly, data-backed roadmap for greater brand engagement and consumer loyalty.