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  Define your core and growth segments at a deep cultural level to drive engagement, purchase, usage, loyalty and advocacy.
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  Understand the intersection of shopper, experience and retail to identify opportunities that grow your brand.
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Improve your brand’s cultural fluency and leverage the Halo effect to grow revenue.
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  Take action to improve brand resonance, authenticity and advocacy with data showing the why behind consumer behavior.
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  Build culture into your creative process by measuring Ad Cultural Fluency to understand and optimize performance.
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  Use your Brand Cultural Fluency Quotient (B-CFQ) to act on key drivers that improve trust, fit and resonance.
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  Leverage strengths to grow your brand, and address weaknesses with your competitive points of difference.
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Give your brand the competitive advantage in your industry through cultural fluency.
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About
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  Culture is at our core. Unrivaled depth of data. In-culture subject matter experts.
- Careers
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Tag: america now

America Now: Highlighting Inclusion to Drive Growth

Elizandra Granillo

Discover insights from our America Now research that teaches brands how to escape the cycle of diminishing returns with the New Inclusive Marketing.

View of New York City over water

Reimagining Inclusive Marketing to Drive Growth

David Evans

On October 9th, Collage is hosting its annual Cultural Fluency Summit where it will unveil new America Now: Reimagining Inclusive Marketing to Drive Growth

Nighttime view of New York City over the water

Drive Growth: Lean into Day-to-Day Consumer Experiences

David Evans

Cultural Fluency Summit Promises to Guide Brands to Unify Consumers According to a first look at our flagship annual report, America Now, rolling out at our 2024 Cultural Fluency Summit on Wednesday, Oct. 9 in NYC, consumers are less focused on specific identities purely as a function of representation, than on wanting brands to show […]

Vew of New York City skyline

Collage and Publicis Media Co-Host Cultural Fluency Summit

David Wellisch

An exclusive look at the actionable cultural insights that help brands authentically engage today’s diverse America.

America Now: Navigating Political Polarization

Jack Mackinnon

Do you know how to navigate the modern political landscape with culturally nuanced and emotionally intelligent storytelling? Our award-winning study, “America Now,” shares best practices for brands to fuel growth and navigate polarization with cultural fluency.

America Now 2023: Harnessing American Identity to Navigate Social Issues

Jack Mackinnon

America Now is Collage Group’s signature research report identifying the national zeitgeist and how brands can build for growth within a complex national environment. America Now was first published during the pivotal year of 2020 and has since carved out a yearly, data-backed roadmap for greater brand engagement and consumer loyalty.