Tag: asian
Embrace Multicultural Terminology: Showing Empathy and Driving Empowerment
Understanding and embracing Multicultural terminology is key to connecting with diverse America. Apply these findings and action steps to signal empathy, understanding, and respect for Multicultural consumers.
Multicultural Consumer Media Habits & Preferences: Marketing Best Practices for Impact
Learn how Multicultural Americans engage with media, including social media, video content, music, and more.
Embrace Multicultural Passions for Impact: Hispanic, Black, Asian
Our latest report shares timely insights on what matters to multicultural consumers in the world of travel, fashion, and sports.
Top Brands for Asian American Consumers: Lessons from Marketing Leaders
Do you know the brands who are most effective in succeeding with Asian American consumers? Learn how leaders leverage deep insights to create highly compelling omnichannel campaigns that fuel growth.
American Fandom: Fuel Brand Growth with Multicultural Consumers through Sports and Fitness
Learn how to build trust, stoke enthusiasm, and fuel brand growth with Multicultural consumers by tapping into their passion for sports and fitness.
Captivate Asian Americans with Authentic Brand Engagement
Discover unique perspectives and motivations of Asian American consumers through their evolving, complex identities and actionable Group Traits with the 2024 updates to our research.
U.S. Consumer Spending Trends 2023
Learn how consumer spending trends differ across gender, ethnicity, and age to support the financial needs of your consumers.
Pulse Check on Multicultural Health & Wellness
Learn how Americans across race and ethnicity engage with health and wellness, including their perceptions of health and wellness, barriers that prevent Americans from achieving their best health, and the support and improvements that they demand.
Shifts in Diverse Consumer Media Usage: Insights for Growth
Americans spend a significant amount of time and attention in the media sphere, and their behaviors are quickly changing. Whether it’s social, video, or audio media, consumers’ focus on these mediums present an awesome opportunity for brands to connect and accelerate growth.
Key Demographic Insights to Size Your Brand’s Opportunity with Multicultural America
Our analysis of the 2021 American Community Survey (an annual survey conducted by the U.S. Census Bureau) highlights the growing racial and ethnic diversity of U.S. consumers. We illuminate important demographic insights on the largest three Multicultural segments: Hispanic, Black, and Asian.