Tag: black
Multicultural Consumer Media Habits & Preferences: Marketing Best Practices for Impact
Learn how Multicultural Americans engage with media, including social media, video content, music, and more.
Embrace Multicultural Passions for Impact: Hispanic, Black, Asian
Our latest report shares timely insights on what matters to multicultural consumers in the world of travel, fashion, and sports.
Activate Your Brand on Juneteenth to Empower Black Consumers
Deepen your understanding and identify natural and effective ways to activate brand growth with Black consumers during and beyond Juneteenth.
American Fandom: Fuel Brand Growth with Multicultural Consumers through Sports and Fitness
Learn how to build trust, stoke enthusiasm, and fuel brand growth with Multicultural consumers by tapping into their passion for sports and fitness.
Engage Black Consumers: How Authenticity Drives Results
Learn how you can fuel brand growth with Black American consumers via data-driven insights that develop more efficient campaigns and dedicated activations for greater financial impact.
The Top Ads for Black Consumers: Analysis from CultureRate:Ad
Culturally fluent ads use culture to efficiently and effectively connect across segments. Uncover the secrets behind how these iconic brands are creating the top culturally fluent ads among Black consumers.
U.S. Consumer Spending Trends 2023
Learn how consumer spending trends differ across gender, ethnicity, and age to support the financial needs of your consumers.
Engage Black Gen Z with Intersectional Group Traits
Discover Black Gen Z consumers’ unique intersectional Group Traits, including their joyful, spiritually-inspired ambition and an elevated awareness of themselves and the world around them.
Pulse Check on Multicultural Health & Wellness
Learn how Americans across race and ethnicity engage with health and wellness, including their perceptions of health and wellness, barriers that prevent Americans from achieving their best health, and the support and improvements that they demand.
Shifts in Diverse Consumer Media Usage: Insights for Growth
Americans spend a significant amount of time and attention in the media sphere, and their behaviors are quickly changing. Whether it’s social, video, or audio media, consumers’ focus on these mediums present an awesome opportunity for brands to connect and accelerate growth.