Tag: black trait

Engage Black Consumers: How Authenticity Drives Results

Elizandra Granillo

Learn how you can fuel brand growth with Black American consumers via data-driven insights that develop more efficient campaigns and dedicated activations for greater financial impact.

Drive Brand Relevance with Black Consumer Essentials: Insights for Black Consumer Engagement

Jenny Wolski

Collage Group’s presentation, Drive Brand Relevance with Black Consumer Essentials, explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.

Iconic American Brands Connect with Black Consumers Using Culture, Partnerships

Sudipti Kumar

McCormick, Walmart, and Sprite, among top 10 brands to resonate with Black Americans.

The Top Ten Brands for Black Consumers: Insights from CultureRate

Elizandra Granillo

Read below and download our report to see the top 10 culturally fluent brands among Black consumers.

Understand and Embrace Black Consumer Passion Points

Jenny Wolski

Learn how Black American consumers engage with Passion Points, including food, sports and fitness, travel, fashion, games, and home and garden.

Essentials of Black Consumers

Sudipti Kumar

Collage Group’s Essentials of Black Consumers presentation explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.

Key Consumer Insights on Black History Month

Jack Mackinnon

Black History Month is one occasion brands need to understand to fully capture diverse America’s attention.