Tag: black
Key Demographic Insights to Size Your Brand’s Opportunity with Multicultural America
Our analysis of the 2021 American Community Survey (an annual survey conducted by the U.S. Census Bureau) highlights the growing racial and ethnic diversity of U.S. consumers. We illuminate important demographic insights on the largest three Multicultural segments: Hispanic, Black, and Asian.
Embrace Multicultural Terminology: Showing Empathy and Driving Empowerment
Understanding and embracing Multicultural terminology is key to connecting with diverse America. Apply these findings and action steps to signal empathy, understanding, and respect for Multicultural consumers.
Connect with Black Americans through Holidays & Occasions
Holidays and occasions are focal points for many Americans—opportunities to connect with loved ones, maintain cultural and family traditions, and express themselves through decorations, food, entertainment, and more.
How Iconic American Brands are Embracing Summer Cultural Moments: LGBTQ+ Pride Month & Juneteenth
June provides opportunities for brands to connect with American consumers through LGBTQ+ Pride and Juneteenth celebrations.
7-Step Guide to Create An Engaging Multicultural Marketing Strategy
An incredible cultural transformation of the American consumer is now fully underway. Brand after brand sees the massive growth opportunity that 140 million multicultural consumers represent.
Apply the Halo Effect to Drive Growth
Many consumers prefer to buy from a brand that visibly supports their race and ethnicity.
Juneteenth 2023: What Should My Brand Do?
It’s not too late to activate! With over half of Black Americans celebrating Juneteenth, brands will want to make their mark on this important holiday. Keep reading to learn what consumers expect from brands like yours this Juneteenth.
Cultural Fluency: It’s Time to Take Multicultural to the Mainstream
Cultural Fluency is an innovative marketing approach for brands to connect with a wide range of culturally distinct segments that make up modern mainstream.
Ad Age: Black Marketers in Advertising – Why Diversity Leads to Increased ROI and Authenticity
LGBTQ+ consumers are less satisfied than others with their portrayals in advertisements, per a study by Collage Group.
Drive Brand Relevance with Black Consumer Essentials: Insights for Black Consumer Engagement
Collage Group’s presentation, Drive Brand Relevance with Black Consumer Essentials, explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.