Tag: black
Apply the Halo Effect to Drive Growth
Many consumers prefer to buy from a brand that visibly supports their race and ethnicity.
Juneteenth 2023: What Should My Brand Do?
It’s not too late to activate! With over half of Black Americans celebrating Juneteenth, brands will want to make their mark on this important holiday. Keep reading to learn what consumers expect from brands like yours this Juneteenth.
Cultural Fluency: It’s Time to Take Multicultural to the Mainstream
Cultural Fluency is an innovative marketing approach for brands to connect with a wide range of culturally distinct segments that make up modern mainstream.
Ad Age: Black Marketers in Advertising – Why Diversity Leads to Increased ROI and Authenticity
LGBTQ+ consumers are less satisfied than others with their portrayals in advertisements, per a study by Collage Group.
Drive Brand Relevance with Black Consumer Essentials: Insights for Black Consumer Engagement
Collage Group’s presentation, Drive Brand Relevance with Black Consumer Essentials, explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.
Cultural Experts Critique Super Bowl Commercials
McCormick, Walmart, and Sprite, among top 10 brands to resonate with Black Americans.
Captivate Parents of Kids Under 5 through Marketing
Learn how to position your brand to better connect with parents of kids under 5, across gender and racial and ethnic groups.
Touchdowns and Fumbles from the Super Bowl 57 Ads
McCormick, Walmart, and Sprite, among top 10 brands to resonate with Black Americans.
Iconic American Brands Connect with Black Consumers Using Culture, Partnerships
McCormick, Walmart, and Sprite, among top 10 brands to resonate with Black Americans.
The Top Ten Brands for Black Consumers: Insights from CultureRate
Read below and download our report to see the top 10 culturally fluent brands among Black consumers.