Tag: charities
Holidays and Occasions: Christmas, Hanukkah, Kwanzaa, and New Year’s
More than 200 of America’s top brands have access to the deep cultural insights needed to engage America’s diverse consumers. Do you?
Friendsgiving 2021: How Should My Brand Celebrate?
It’s not too late to activate! With over 30% of Americans (and 40% of Gen Z and Millennials) celebrating “Friendsgiving,” brands will want to make their mark on this growing tradition. Keep reading to learn what consumers expect from brands like yours this Friendsgiving.
LGBTQ+ Consumer Media Consumption
Optimize your brand’s connection with LGBTQ+ consumers by understanding where they consume media content, and why they go where they do.
Multicultural Consumer Media Consumption
Optimize your brand’s connection with consumers across multicultural segments by understanding where they consume media content, and why they go where they do.
Media Consumption Across Generations
Optimize your brand’s connection with consumers across generations by understanding where they consume media content, and why they’re going there to do so.
How Consumers Across Generations Celebrate Halloween
Learn how consumers across generational segments interact with and celebrate Halloween.
Connect with Americans across Gender and Sexuality around the Holidays
Our latest LGBTQ+ & Gender Holidays & Occasions webinar is an introduction and overview of our research stream that looks at the holidays and occasions that matter most to Americans across sexuality and gender. Read below for a few highlights from the presentation.
Juneteenth: What Should My Brand Do?
It’s not too late to activate! With almost half of Black Americans celebrating Juneteenth, brands will want to make their mark on this important holiday. Keep reading to learn what consumers expect from brands like yours this Juneteenth.