Tag: consumer spending
Start 2022 Strong with New Diverse Consumer Insights
More than 200 of America’s top brands have access to the deep cultural insights needed to engage America’s diverse consumers. Do you?
Most Americans (58%) Want Businesses to Engage in Social and Political Issues
It’s not too late to activate! With over 30% of Americans (and 40% of Gen Z and Millennials) celebrating “Friendsgiving,” brands will want to make their mark on this growing tradition. Keep reading to learn what consumers expect from brands like yours this Friendsgiving.
LGBTQ+ Consumer Media Consumption
Optimize your brand’s connection with LGBTQ+ consumers by understanding where they consume media content, and why they go where they do.
Travel & Hospitality: Five Key Insights for Engaging Multicultural Consumer Preferences
As a second pandemic summer comes to an end, many Americans are planning their holiday travel amidst consistent and lasting changes to their preferences and expectations of the travel and hospitality industries.
Multicultural Consumer Media Consumption
Optimize your brand’s connection with consumers across multicultural segments by understanding where they consume media content, and why they go where they do.
Revealed: Top 20 Ads and Brands Resonating Across Diverse America
Lysol, Netflix, Google, and Band-Aid rank among the most Culturally Fluent brands in our analysis of more than 500 brands and 200 ads across the last 18 months.
The 2020 Census: Three Things You Need to Know
The 2020 census data shows that America is much more racially and ethnically diverse than we thought.