Tag: cultural fluency
How Halo Effects Help Brands Win with Cultural Relevance
Understand what Halo Effects are and how your brand can break the tradeoff between spend that targets diverse segments or intended to appeal to the mainstream
Collage and Publicis Media Co-Host Cultural Fluency Summit
An exclusive look at the actionable cultural insights that help brands authentically engage today’s diverse America.
U.S. Census: Country of Origin Increases in Importance
Census data 2020 - 2023 shows that Multicultural population growth is 60% greater than total population growth; White population declined by almost 2 million.
Lessons from Top Ads for Hispanic Consumers
Discover top ads for Hispanic consumers from the fluen.ci (SM) award winners from the 2024 Hispanic Marketing Council Strategic Excellence Award honorees.
Partnering with Small Businesses to Drive Brand Growth
Learn how Leading Brands connect with small business owners by understanding their current business outlook, connection to culture and use of technology.
America Now: Navigating Political Polarization
Do you know how to navigate the modern political landscape with culturally nuanced and emotionally intelligent storytelling? Our award-winning study, “America Now,” shares best practices for brands to fuel growth and navigate polarization with cultural fluency.
Leverage Hispanic Media Insights for Brand Impact
Multicultural Americans spend an enormous amount of time and attention in the digital media space. Hispanic Americans especially are super users: they spend their time across many platforms, social media and otherwise, especially those that support Hispanics and allow them to stay connected to family and friends.
2024 Generations Demographics: Size Your Brand’s Opportunities with Updated Demographic Insights
New American Community Survey data is here! Our analysis highlights evolving demographic and life stage shifts across core generations: Gen Z, Millennial, Gen X, and Boomer. Read on to learn more.
Engage Women Small Business Owners in America
Small businesses drive the U.S. economy, and their owners reflect the diverse cultures and perspectives of Americans. Read on for more information about how to connect with women small business owners by understanding how they see themselves, their goals, challenges, and motivations for partnering with larger companies.
How to Create an Effective Health and Wellness Marketing Campaign (A Complete Guide)
Effective health and wellness marketing is essential for unlocking value within the health and wellness industry.