Tag: cultural fluency
What’s Ahead in 2024: Unveiling the Power of Diverse America
As we embark on the opportunities ahead in the new year, we are delighted to share insights from some of the latest diverse consumer trends, cutting-edge strategies, and invaluable research across industries that will shape your approach to winning diverse America in the coming year and beyond.
Start 2024 Strong with Our Top 10 Most Popular Insights of 2023
The evolution of the consumer landscape in 2023 made for quite the interesting year. More than 300 iconic American brands relied on Collage Group’s insights, tools, and expertise to engage and win diverse consumers through it all.
Brand-Building Cultural Insights for Successful Hispanic Marketing
At 67 million people, the Hispanic population is responsible for 75% of population growth in America in the last two years, according to research by Collage Group.
Gen Zalpha Dreams and Aspirations: Fuel Growth with Parents and Kids Insights
Explore how Gen Zalpha’s dreams and aspirations for the future have evolved in today’s anxious world.
Multicultural Population Growth Accelerating Out of the Pandemic – U.S. Census Data
The cultural transformation of the American consumer can be seen even in the span of a two years. Census data from 2020 to 2022 shows that as we emerge from COVID, population growth is being powered by multicultural Americans.
Pulse Check on Health in America: Women
Build trust with women by demonstrating a nuanced understanding of their general health and wellness perceptions, barriers preventing them from achieving their best health, and the support and improvements they need.
Pulse Check on Health in America: LGBTQ+ Consumers
Learn how Americans across sexuality approach their health and wellness. Win LGBTQ+ people’s trust by recognizing their unique health struggles and providing tools to solve them.
Pulse Check on Health in America: Generational Consumers
Learn how Americans across generations engage with health and wellness, including the impact of finances on health, the growth of holistic wellness and self-care, and the destigmatization of mental health.
Top Ads for LGBTQ+ Consumers: Insights from CultureRate
Learn how brands effectively engage diverse Americans with culturally fluent advertising. Use this research to decode the art of connecting with the LGBTQ+ community while minimizing potential backlash from other segments.
Pulse Check on Health in America: Multicultural Consumers
Learn how Americans across race and ethnicity engage with health and wellness, their relationships with health insurance companies, and their perceptions of and experiences with mental health.