Tag: cultural fluency
Gen Zalpha Dreams and Aspirations: Fuel Growth with Parents and Kids Insights
Explore how Gen Zalpha’s dreams and aspirations for the future have evolved in today’s anxious world.
Multicultural Population Growth Accelerating Out of the Pandemic – U.S. Census Data
The cultural transformation of the American consumer can be seen even in the span of a two years. Census data from 2020 to 2022 shows that as we emerge from COVID, population growth is being powered by multicultural Americans.
Pulse Check on Health in America: Women
Build trust with women by demonstrating a nuanced understanding of their general health and wellness perceptions, barriers preventing them from achieving their best health, and the support and improvements they need.
Pulse Check on Health in America: LGBTQ+ Consumers
Learn how Americans across sexuality approach their health and wellness. Win LGBTQ+ people’s trust by recognizing their unique health struggles and providing tools to solve them.
Pulse Check on Health in America: Generational Consumers
Learn how Americans across generations engage with health and wellness, including the impact of finances on health, the growth of holistic wellness and self-care, and the destigmatization of mental health.
Top Ads for LGBTQ+ Consumers: Insights from CultureRate
Learn how brands effectively engage diverse Americans with culturally fluent advertising. Use this research to decode the art of connecting with the LGBTQ+ community while minimizing potential backlash from other segments.
Pulse Check on Health in America: Multicultural Consumers
Learn how Americans across race and ethnicity engage with health and wellness, their relationships with health insurance companies, and their perceptions of and experiences with mental health.
How Cultural Fluency Wins in a Polarized America
CMO’s from Hyundai, NFL and Translation + United Masters weigh in at Collage Group and Disney Advertising’s 2023 Cultural Fluency Summit.
Holiday Marketing 6-Step Guide for Optimal Results
Discover the key strategies to enhance your holiday marketing campaigns and achieve success in the festive season with these 6 simple steps.
Top Ads for Gen Z
Culturally fluent ads use culture to efficiently and effectively connect across segments. In this report, we share the topmost culturally fluent ads for Gen Z consumers through our CultureRate:Ad methodology.