Tag: cultural fluency
How Cultural Fluency Wins in a Polarized America
CMO’s from Hyundai, NFL and Translation + United Masters weigh in at Collage Group and Disney Advertising’s 2023 Cultural Fluency Summit.
Holiday Marketing 6-Step Guide for Optimal Results
Discover the key strategies to enhance your holiday marketing campaigns and achieve success in the festive season with these 6 simple steps.
Top Ads for Gen Z
Culturally fluent ads use culture to efficiently and effectively connect across segments. In this report, we share the topmost culturally fluent ads for Gen Z consumers through our CultureRate:Ad methodology.
America Now 2023: Harnessing American Identity to Navigate Social Issues
America Now is Collage Group’s signature research report identifying the national zeitgeist and how brands can build for growth within a complex national environment. America Now was first published during the pivotal year of 2020 and has since carved out a yearly, data-backed roadmap for greater brand engagement and consumer loyalty.
Collage Group Launches New Software Solution, fluen.ci, Offering Instant Access to Brand-Specific Cultural Insights
Collage Group launches an all-new, AI-powered SaaS application, fluen.ci, to give marketing and insights professionals access to deep insights grounded in 12+ years of research.
Unpacking the Target Boycott: Navigating the Complex Landscape of LGBTQ+ Inclusivity and Brand Loyalty
Collage Group’s insights are a trusted resource for iconic brands aiming to effectively engage with and succeed in diverse America. This article includes a summary our recent, most sought-after diverse consumer insights.
Consumer Insights Research 2023: Unveiling Our Latest Findings and Looking Ahead
Collage Group’s insights are a trusted resource for iconic brands aiming to effectively engage with and succeed in diverse America. This article includes a summary our recent, most sought-after diverse consumer insights.
Unlock the Power of Hispanic Diversity & Growth with Collage Group’s Insights
The latest data from the U.S. Census unveils a significant finding: the rapidly growing diversity of the Hispanic population. Learn more about how Collage Group insights help brands engage the increasingly complex Hispanic segment.
Drive Engagement by Aligning Your Media Strategy to Multicultural Consumers’ Habits and Preferences
Multicultural Americans spend an enormous amount of time and attention in the digital media space. Learn how Americans across race and ethnicity engage with media, including social media, online videos, podcasts and more.
U.S. Consumer Spending Trends 2023
Learn how consumer spending trends differ across gender, ethnicity, and age to support the financial needs of your consumers.