Tag: cultural fluency
America Now 2023: Harnessing American Identity to Navigate Social Issues
America Now is Collage Group’s signature research report identifying the national zeitgeist and how brands can build for growth within a complex national environment. America Now was first published during the pivotal year of 2020 and has since carved out a yearly, data-backed roadmap for greater brand engagement and consumer loyalty.
Collage Group Launches New Software Solution, fluen.ci, Offering Instant Access to Brand-Specific Cultural Insights
Collage Group launches an all-new, AI-powered SaaS application, fluen.ci, to give marketing and insights professionals access to deep insights grounded in 12+ years of research.
Unpacking the Target Boycott: Navigating the Complex Landscape of LGBTQ+ Inclusivity and Brand Loyalty
Collage Group’s insights are a trusted resource for iconic brands aiming to effectively engage with and succeed in diverse America. This article includes a summary our recent, most sought-after diverse consumer insights.
Consumer Insights Research 2023: Unveiling Our Latest Findings and Looking Ahead
Collage Group’s insights are a trusted resource for iconic brands aiming to effectively engage with and succeed in diverse America. This article includes a summary our recent, most sought-after diverse consumer insights.
Unlock the Power of Hispanic Diversity & Growth with Collage Group’s Insights
The latest data from the U.S. Census unveils a significant finding: the rapidly growing diversity of the Hispanic population. Learn more about how Collage Group insights help brands engage the increasingly complex Hispanic segment.
Drive Engagement by Aligning Your Media Strategy to Multicultural Consumers’ Habits and Preferences
Multicultural Americans spend an enormous amount of time and attention in the digital media space. Learn how Americans across race and ethnicity engage with media, including social media, online videos, podcasts and more.
U.S. Consumer Spending Trends 2023
Learn how consumer spending trends differ across gender, ethnicity, and age to support the financial needs of your consumers.
Cultural Fluency Summit: How Brands Can Navigate Polarization to Engage Diverse America
In partnership with Disney Advertising, on Oct. 30, 2023, in NYC, we’ll unveil our annual “America Now” report and much more.
Gen Zalpha Tweens: Engage Free Time and State of Play to Accelerate Brand Loyalty
Understand the meaningful experiences that come with free time and the state of play for tweens to capture the attention and loyalty of Gen Zalpha and their parents for years to come.
Celebrating Hispanic Culture: How Iconic Brands Are Turning Cultural Insights into Impact
Hispanic Heritage Month is a key opportunity to acknowledge and celebrate Hispanic achievements and cultural contributions to U.S. history. Among other aspects, the Hispanic demographic takes pride in expressing oneself through cultural traits, family traditions, decorations, and delicious foods.