Tag: cultural fluency

Collage Group Recognized on Inc. 5000 List of Fastest-Growing Private Companies in 2023

Quintin Simmons

List is comprised of top U.S. companies; positions Collage Group in top half percent of all private firms.

Shifts in Diverse Consumer Media Usage: Insights for Growth

Jack Mackinnon

Americans spend a significant amount of time and attention in the media sphere, and their behaviors are quickly changing. Whether it’s social, video, or audio media, consumers’ focus on these mediums present an awesome opportunity for brands to connect and accelerate growth.

Future-Proof Your Brand with Cultural Fluency

David Evans

The American consumer landscape is constantly evolving, and marketing strategies must evolve to keep pace. According to our analysis of US Census data, the non-Hispanic White population shrunk by 2.5% between 2017 and 2021, while the Multicultural population grew by about 8% during the same period.

7-Step Guide to Create An Engaging Multicultural Marketing Strategy

Sudipti Kumar

An incredible cultural transformation of the American consumer is now fully underway. Brand after brand sees the massive growth opportunity that 140 million multicultural consumers represent.

Apply the Halo Effect to Drive Growth

David Evans

Many consumers prefer to buy from a brand that visibly supports their race and ethnicity.

Cultural Experts Critique Super Bowl Commercials

Quintin Simmons

McCormick, Walmart, and Sprite, among top 10 brands to resonate with Black Americans.

Touchdowns and Fumbles from the Super Bowl 57 Ads

Quintin Simmons

McCormick, Walmart, and Sprite, among top 10 brands to resonate with Black Americans.

Iconic American Brands Connect with Black Consumers Using Culture, Partnerships

Sudipti Kumar

McCormick, Walmart, and Sprite, among top 10 brands to resonate with Black Americans.

The Top Ten Brands for Black Consumers: Insights from CultureRate

Elizandra Granillo

Read below and download our report to see the top 10 culturally fluent brands among Black consumers.

Jumpstart 2023 with the Roadmap of Insights You Need to Thrive

David Evans

Collage Group is excited to carry out our most ambitious plans yet for expanding the depth of our cultural intelligence to America’s diverse consumers in 2023–all centered on helping you thrive in this transformational environment.