Consumer
Consumer Insights
Harness the core beliefs and values of your diverse consumer segments to grow brand love and advocacy.
- Multicultural
  Hispanic, Black, Asian
- LGBTQ+ & Gender
  LGBTQ+, Women, Men
- Generations
  Gen Z, Millennials, Gen X, Boomers
- Parents & Kids
  Parents, Kids, Gen Alpha
- Cultural Drivers
  Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.
Solutions
- Segmentation
  Define your core and growth segments at a deep cultural level to drive engagement, purchase, usage, loyalty and advocacy.
- Real-Time Custom Audiences
  Define, size and measure audiences so you can engage the right people in the right channels at the right time.
- Shopper & Retail
  Understand the intersection of shopper, experience and retail to identify opportunities that grow your brand.
- Values Drivers
  Engage diverse consumers on the issues that matter to them, using best practices that resonate with growth segments.
Brand
Brand Insights
Improve your brand’s cultural fluency and leverage the Halo effect to grow revenue.
Solutions
- Brand Health & Advocacy
  Take action to improve brand resonance, authenticity and advocacy with data showing the why behind consumer behavior.
- Advertising & Media Effectiveness
  Build culture into your creative process by measuring Ad Cultural Fluency to understand and optimize performance.
- Brand Growth
  Use your Brand Cultural Fluency Quotient (B-CFQ) to act on key drivers that improve trust, fit and resonance.
- Competitive Advantage
  Leverage strengths to grow your brand, and address weaknesses with your competitive points of difference.
Industry
Industry Insights
Give your brand the competitive advantage in your industry through cultural fluency.
Solutions
- Category Essentials
  Incorporate category-specific insights about diverse consumers into creative briefs and marketing strategies. Updated twice a year.
- New Product Innovation
  Discover unmet needs of your core and growth segments to identify new concepts for product development.
- Industry Competitive Assessment
  Identify key gaps in your industry. Prioritize and act on areas where your brand has a right to win and grow.
- Trends & Untapped Opportunities
  Carve a unique space for your brand to meet the needs and values of different consumer segments.
Platform
- Cultural Intelligence Engine
  The deepest and most discoverable data generates instant insights to drive growth.
- fluen.ci App
  Always on app with brand-specific and actionable cultural insights.
- Insights Hub
  Deepest cultural insights on the why driving consumer attitudes and purchase behavior.
- Custom Solutions
  Dive deep to understand the why to any question so you can take action to drive growth. Bi-lingual.
Resources
- Why Cultural Fluency Matters
  Culture goes deeper to get to the underlying why. Unlock the power of culture for your company.
- Insights Blog
  Excerpts of our insights on trends, category essentials, and diverse consumer segments.
- Webinars & Events
  Register for webinars and in-person events where we unveil new market research and consumer insights.
- White Papers
  Best practices for how to leverage cultural fluency to drive brand value and business growth.
- Case Studies
  Proven results leveraging the power of culture across industries. Why our customers trust Collage.
- Podcast
  Cultural Fluency Maker podcasts hosted by CEO David Wellisch.
About
- Who We Are
  Our mission. Our values. Minority-owned business.
- Why Collage
  Culture is at our core. Unrivaled depth of data. In-culture subject matter experts.
- Careers
  We are hiring! Join a fast-paced, mission-driven tech company.
- Press
  As seen in AdAge, Forbes, Business Insider. Collage is the trusted source for cultural insights.
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Tag: culture

2024 Generations Demographics: Size Your Brand’s Opportunities with Updated Demographic Insights

Giana Damianos

New American Community Survey data is here! Our analysis highlights evolving demographic and life stage shifts across core generations: Gen Z, Millennial, Gen X, and Boomer. Read on to learn more.

Engage Women Small Business Owners in America

Katya Skogen

Small businesses drive the U.S. economy, and their owners reflect the diverse cultures and perspectives of Americans. Read on for more information about how to connect with women small business owners by understanding how they see themselves, their goals, challenges, and motivations for partnering with larger companies.

How to Create an Effective Health and Wellness Marketing Campaign (A Complete Guide)

Sudipti Kumar

Effective health and wellness marketing is essential for unlocking value within the health and wellness industry.

What’s Ahead in 2024: Unveiling the Power of Diverse America

Jack Mackinnon

As we embark on the opportunities ahead in the new year, we are delighted to share insights from some of the latest diverse consumer trends, cutting-edge strategies, and invaluable research across industries that will shape your approach to winning diverse America in the coming year and beyond.

Start 2024 Strong with Our Top 10 Most Popular Insights of 2023

David Evans

The evolution of the consumer landscape in 2023 made for quite the interesting year. More than 300 iconic American brands relied on Collage Group’s insights, tools, and expertise to engage and win diverse consumers through it all.

Brand-Building Cultural Insights for Successful Hispanic Marketing

Victor Paredes

At 67 million people, the Hispanic population is responsible for 75% of population growth in America in the last two years, according to research by Collage Group.

Gen Zalpha Dreams and Aspirations: Fuel Growth with Parents and Kids Insights

Lauren Goldberg

Explore how Gen Zalpha’s dreams and aspirations for the future have evolved in today’s anxious world.

Multicultural Population Growth Accelerating Out of the Pandemic – U.S. Census Data

David Evans

The cultural transformation of the American consumer can be seen even in the span of a two years. Census data from 2020 to 2022 shows that as we emerge from COVID, population growth is being powered by multicultural Americans.

Pulse Check on Health in America: Women

Alonzo Bailey

Build trust with women by demonstrating a nuanced understanding of their general health and wellness perceptions, barriers preventing them from achieving their best health, and the support and improvements they need.

Pulse Check on Health in America: LGBTQ+ Consumers

Jill Rosenfeld

Learn how Americans across sexuality approach their health and wellness. Win LGBTQ+ people’s trust by recognizing their unique health struggles and providing tools to solve them.