Tag: culture
Cultural Fluency Summit: How Brands Can Navigate Polarization to Engage Diverse America
In partnership with Disney Advertising, on Oct. 30, 2023, in NYC, we’ll unveil our annual “America Now” report and much more.
Collage Group Recognized on Inc. 5000 List of Fastest-Growing Private Companies in 2023
List is comprised of top U.S. companies; positions Collage Group in top half percent of all private firms.
America’s Iconic Brands Most Effective at Winning Hispanic Consumers
I had the pleasure of taking part in one of our recent in-house studies, which took a look at over 300 iconic brands. In the end, we were able to objectively identify the top 10 brands for Hispanic consumers.
The New Marketing Imperative: How Brands Win by Navigating Diverse America’s Evolving Priorities
In 2022, increasing polarization on social issues revealed that America’s cultural divisions are likely here to stay.
Understand and Embrace Multicultural Consumer Media Habits and Channels
Learn how Multicultural Americans engage with Media, including social media, movies, TV shows, music, reading, and podcasts.
Engage Gen Alpha & Younger Gen Z and Create a Lifetime of Brand Loyalty
Learn more about how Collage Group can help you better connect with older Gen Z, younger Gen Alpha, and their (mostly) Gen X and Millennial parents.
Brand Leaders from Paramount, H-E-B and Adsmovil on Engaging and Celebrating the Hispanic Culture
Last week I had the pleasure of moderating an engaging and informative panel discussion on how brands connect with and celebrate Hispanic culture.
Holidays & Occasions: Hispanic Heritage Month
Over half of Hispanic Americans celebrate Hispanic Heritage Month and want brands like yours to activate on this important commemoration.
Understanding Hispanic American Acculturation
The Hispanic population in the U.S. is large and growing. Understanding the diversity within the segment as well as their priorities is vital for brands and marketers to grow right alongside this critical American consumer segment.
Advertising to Hispanic American Consumers: Learnings from CultureRate:Ad Analysis
Resonating with Hispanic Americans goes beyond simply translating advertising from English to Spanish. CultureRate:Ad analysis reveals that successful ads do much more than use language to win Hispanic consumers.