Tag: culture
How Great Brands are Supporting the LGBTQ+ Community
Collage Group is delighted to have hosted more than 100 consumer insights professionals for a conversation with diversity, marketing and research leaders from Google, AARP, E. & J. Gallo Winery and U.S. Bank.
Essentials of LGBTQ+ Consumers
Collage Group’s Essentials of LGBTQ+ Consumers presentation explores three areas of our consumer fundamentals research: demographics and segment context, identity, and Group Traits.
Insights for Authentic LGBTQ+ Representation in Media
An important part of connecting with the LGBTQ+ segment is understanding consumers’ preferences around advertising and media content.
CultureRate: Better Target Your Brand While Driving Halo Effects in Ads
Using our CultureRate database, we analyzed over 500 brands and 100 ads gathered across the last 12 months to a set of lessons that help marketers better connect with today’s “New Wave” consumers between 18 and 41, across race and ethnicity.
Friendsgiving 2021: How Should My Brand Celebrate?
It’s not too late to activate! With over 30% of Americans (and 40% of Gen Z and Millennials) celebrating “Friendsgiving,” brands will want to make their mark on this growing tradition. Keep reading to learn what consumers expect from brands like yours this Friendsgiving.
Diwali 2021: What Should My Brand Do?
It’s not too late to activate! With two thirds of Indian Americans celebrating Diwali, brands will want to make their mark on this important holiday. Keep reading to learn what Asian consumers expect from brands like yours on this festival of lights.
Transform Change into Opportunity: 2021 Virtual Members-Only Roundtable
Explore how America’s diverse consumers have changed since 2020, specifically amidst unprecedented social and economic upheaval.
Día de los Muertos: What Should My Brand Do?
With over half of all Hispanic Americans (and two-thirds of Unacculturated) celebrating Día de los Muertos, brands will want to make their mark on this important holiday.
Change is Now: A Special Video Presentation
For years, multicultural Americans have driven all the country’s population growth and have added trillions of dollars to the U.S. economy.
LGBTQ+ Consumer Media Consumption
Optimize your brand’s connection with LGBTQ+ consumers by understanding where they consume media content, and why they go where they do.