Tag: culturerate ad
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America Now 2023: Harnessing American Identity to Navigate Social Issues
America Now is Collage Group’s signature research report identifying the national zeitgeist and how brands can build for growth within a complex national environment. America Now was first published during the pivotal year of 2020 and has since carved out a yearly, data-backed roadmap for greater brand engagement and consumer loyalty.
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Without Cultural Fluency, Brands Risk Major Backlash from Ads
Effective ads require cultural fluency, the ability to use culture to efficiently and effectively connect across consumer segments.
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Top CultureRate Scores Reveal Category Insights
Top CultureRate Ad and Brand scores reveal both top-performers and provide crucial context for category-wide Cultural Fluency.