Tag: demographics
Understand and Embrace Black Consumer Passion Points
Learn how Black American consumers engage with Passion Points, including food, sports and fitness, travel, fashion, games, and home and garden.
Understand and Embrace Women’s Passion Points
Learn how American Women engage with Passion Points, including food, travel, sports and fitness, fashion, games, and home and garden.
Understand and Embrace Asian Consumer Passion Points
Learn how Asian American consumers engage with Passion Points, including food, travel, sports and fitness, fashion, games, and home and garden.
Understand and Embrace LGBTQ+ Consumer Passion Points
Learn how LGBTQ+ American consumers engage with Passion Points, including food, sports and fitness, travel, fashion, games, and home and garden.
Guard Against Recession with Cultural Insights
Collage Group recently launched an urgent initiative into consumer attitudes and behaviors related to current events and the present economic situation.
Talking About ‘Inflation’ May Backfire for Brands
It’s no surprise that in Collage Group’s recent consumer survey on the economy, a whopping 93% of respondents said they have noticed that items they ordinarily purchase are now more expensive, and 78% said they are “a little” to “very worried” about their current financial situation.
Gen Z Passion Points
What matters most to Gen Z consumers? Collage Group’s latest Generational Passion Points study includes key insights into Hispanic consumers to enhance brand engagement and activation.
Gen Z Passionate About Travel, Eager to Explore the World
The desire to travel is a key interest among the majority of Generation Z consumers, with more than half (60%) stating they have a strong urge to travel.
5 Key Findings on American Parents
Learn how American parents differ from their non-parent peers with respect to key cultural values such as community-seeking, optimism, and being culture-focused.
In Wake of Higher Prices, Grocery Shoppers Buy Cheaper Brands, Make Fewer Purchases
As prices for everyday items continue to soar, a number of Americans find themselves priced out of buying certain products, and others are able to afford but refuse to pay the steeper costs.