Tag: demographics
Connect with Americans across Generations through Holidays & Occasions
Holidays and occasions are focal points for many Americans—opportunities to connect with loved ones, and maintain cultural and family traditions.
7-Step Guide to Create An Engaging Multicultural Marketing Strategy
An incredible cultural transformation of the American consumer is now fully underway. Brand after brand sees the massive growth opportunity that 140 million multicultural consumers represent.
Four Steps to Win Parents of America’s Diverse Teenagers
Our latest study, Four Steps to Win Parents of America’s Diverse Teenagers, offers members insights and action steps on three crucial topics.
Drive Brand Relevance with Asian American Consumer Cultural Traits: Essentials of Asian American Consumers
Collage Group’s presentation, Drive Brand Relevance with Asian American Consumer Essentials, explores three areas of our consumer fundamentals research.
The Top Ten Brands for Asian American Consumers: Insights from CultureRate
Culturally fluent brands are able to use culture efficiently and effectively to connect across segments. In this report, we share the top 10 most culturally fluent brands for Asian American consumers.
Apply the Halo Effect to Drive Growth
Many consumers prefer to buy from a brand that visibly supports their race and ethnicity.
Engage LGBTQ+ Gen Z with Intersectional Group Traits
Discover LGBTQ+ Gen Z Consumers’ unique perspectives and motivations through their evolving demographics, complex intersectional identity, and actionable Group Traits.
Juneteenth 2023: What Should My Brand Do?
It’s not too late to activate! With over half of Black Americans celebrating Juneteenth, brands will want to make their mark on this important holiday. Keep reading to learn what consumers expect from brands like yours this Juneteenth.
Top Brands for Gen Z Consumers: Learnings, Activations and More
CultureRate:Brand measures brands on Cultural Fluency among different consumer segments.
Adapt Your Brand Positioning and Retail Strategy to Win America’s Teen Shoppers
American Teens make many independent decisions when shopping for apparel, personal care, skincare, or makeup.