Tag: demographics
New Millennial Insights to Grow Market Share in 2023
Discover Millennials unique perspectives and motivations through their evolving demographics, complex identity, and actionable Group Traits.
Cultural Fluency: It’s Time to Take Multicultural to the Mainstream
Cultural Fluency is an innovative marketing approach for brands to connect with a wide range of culturally distinct segments that make up modern mainstream.
Ad Age: Black Marketers in Advertising – Why Diversity Leads to Increased ROI and Authenticity
LGBTQ+ consumers are less satisfied than others with their portrayals in advertisements, per a study by Collage Group.
MediaPost: LGBTQ+ Consumers Less Satisfied With Their Advertising Portrayals
LGBTQ+ consumers are less satisfied than others with their portrayals in advertisements, per a study by Collage Group.
QRCA Views: David Wellisch on the Importance of Gaining Cultural Fluency to Win Hearts and Minds in Multicultural America
When studying the demographics of the country, you see that all the growth is being driven by diverse America.
Engage Hispanic Consumers with Authentic Marketing
Collage Group’s presentation, Drive Brand Relevance with Hispanic Consumer Essentials, explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.
The Dry January Hangover
Learn about the lingering effects of Dry January on America’s alcoholic beverage consumers, and what that means for your brand.
Engage & Celebrate Women: A Conversation About Gender Equity
Learn how women leaders of Pernod-Ricard, Lincoln Financial, and Adsmovil discuss how to engage and celebrate women consumers.
Drive Brand Relevance with Women Consumer Essentials
Discover women’s unique perspectives and motivations through their evolving, complex identities and actionable Group Traits.
Collage Group Recognized Among Fastest-Growing Private Companies
I am ecstatic to share that Inc. Magazine today revealed Collage Group has been named on their latest Inc. 5000 Regionals List.