Tag: demographics
MediaPost: LGBTQ+ Consumers Less Satisfied With Their Advertising Portrayals
LGBTQ+ consumers are less satisfied than others with their portrayals in advertisements, per a study by Collage Group.
QRCA Views: David Wellisch on the Importance of Gaining Cultural Fluency to Win Hearts and Minds in Multicultural America
When studying the demographics of the country, you see that all the growth is being driven by diverse America.
Engage Hispanic Consumers with Authentic Marketing
Collage Group’s presentation, Drive Brand Relevance with Hispanic Consumer Essentials, explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.
The Dry January Hangover
Learn about the lingering effects of Dry January on America’s alcoholic beverage consumers, and what that means for your brand.
Engage & Celebrate Women: A Conversation About Gender Equity
Learn how women leaders of Pernod-Ricard, Lincoln Financial, and Adsmovil discuss how to engage and celebrate women consumers.
Drive Brand Relevance with Women Consumer Essentials
Discover women’s unique perspectives and motivations through their evolving, complex identities and actionable Group Traits.
Collage Group Recognized Among Fastest-Growing Private Companies
I am ecstatic to share that Inc. Magazine today revealed Collage Group has been named on their latest Inc. 5000 Regionals List.
Gen Z Consumers: Reducing the Complexity
Discover Gen Z’s unique perspective and motivations through their evolving demographics, complex identity, and actionable Group Traits.
Drive Brand Relevance with Black Consumer Essentials: Insights for Black Consumer Engagement
Collage Group’s presentation, Drive Brand Relevance with Black Consumer Essentials, explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.
America’s Iconic Brands Most Effective at Winning Hispanic Consumers
I had the pleasure of taking part in one of our recent in-house studies, which took a look at over 300 iconic brands. In the end, we were able to objectively identify the top 10 brands for Hispanic consumers.