Tag: essentials of women consumers
Insights for Authentically Engaging Women Consumers for Growth
Many advertisers are missing the mark in their portrayals of this powerful consumer segment. Only about half of Women say they’re satisfied with portrayals of their gender in advertising. Learn more about how you can engage Women consumers’ evolving, complex identities for growth.
5 Key Findings on American Parents
Learn how American parents differ from their non-parent peers with respect to key cultural values such as community-seeking, optimism, and being culture-focused.
Essentials of Black Consumers
Collage Group’s Essentials of Black Consumers presentation explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.
Parents & Kids: Category Essentials
Part of understanding parents and kids is appreciating how decisions are made in specific categories. Explore usage, drivers, and channels for specific categories that are top of mind for parents and kids, as well as additional insights brands need to fully understand parents and how they differ across diverse segments.
Essentials of Asian American Consumers
Collage Group’s Essentials of Asian Consumers presentation explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.