Tag: family
Changes in Multicultural Consumer Spending and Financial Behavior Across Categories
Collage Group’s spending and financial trackers offer members useful information to understand economic behavior of consumers across 12 categories, as well as changes in financial behaviors such as managing debt, savings, investments and financial support for friends and family.
Back-to-School: Engage Diverse Consumers as They Plan
It’s back-to-school season! Access the latest insights down to your category to engage parents and kids as they shop for new clothes, school supplies, and more.
5 Key Findings on American Parents
Learn how American parents differ from their non-parent peers with respect to key cultural values such as community-seeking, optimism, and being culture-focused.
How Multicultural Americans (Moms, Dads, and Non-Parents) Celebrate Mother’s Day and El Día de las Madres
Collage Group’s Essentials of Women Consumers presentation explores three areas of our consumer fundamentals research for American Women.
Insights You Need to Engage and Activate Parents and Kids Across Race and Ethnicity
As American consumer attitudes continue to evolve, Collage Group is incredibly excited to announce our new Parents & Kids cultural intelligence program.
Friendsgiving 2021: How Should My Brand Celebrate?
It’s not too late to activate! With over 30% of Americans (and 40% of Gen Z and Millennials) celebrating “Friendsgiving,” brands will want to make their mark on this growing tradition. Keep reading to learn what consumers expect from brands like yours this Friendsgiving.
Diwali 2021: What Should My Brand Do?
It’s not too late to activate! With two thirds of Indian Americans celebrating Diwali, brands will want to make their mark on this important holiday. Keep reading to learn what Asian consumers expect from brands like yours on this festival of lights.