Tag: food

Top Brands for Asian American Consumers: Lessons from Marketing Leaders

Sudipti Kumar

Do you know the brands who are most effective in succeeding with Asian American consumers? Learn how leaders leverage deep insights to create highly compelling omnichannel campaigns that fuel growth.

Top Brands for Gen Z: Lessons from Marketing Leaders

Natalie Griffith

Do you know the brands who are most effective in succeeding with Gen Z consumers? Learn how leaders leverage deep insights to create highly compelling omnichannel campaigns that fuel growth.

Captivate Parents of Kids Under 5 through Marketing

Bryan Miller

Learn how to position your brand to better connect with parents of kids under 5, across gender and racial and ethnic groups.

America’s Iconic Brands Most Effective at Winning Hispanic Consumers

David Evans

I had the pleasure of taking part in one of our recent in-house studies, which took a look at over 300 iconic brands. In the end, we were able to objectively identify the top 10 brands for Hispanic consumers.

Understanding Hispanic American Acculturation

Sudipti Kumar

The Hispanic population in the U.S. is large and growing. Understanding the diversity within the segment as well as their priorities is vital for brands and marketers to grow right alongside this critical American consumer segment.

Understand and Embrace Women’s Passion Points

Elizandra Granillo

Learn how American Women engage with Passion Points, including food, travel, sports and fitness, fashion, games, and home and garden.

Understand and Embrace Asian Consumer Passion Points

Elizandra Granillo

Learn how Asian American consumers engage with Passion Points, including food, travel, sports and fitness, fashion, games, and home and garden.

Understand and Embrace LGBTQ+ Consumer Passion Points

Jill Rosenfeld

Learn how LGBTQ+ American consumers engage with Passion Points, including food, sports and fitness, travel, fashion, games, and home and garden.

Gen Z Passion Points

Natalie Griffith

What matters most to Gen Z consumers? Collage Group’s latest Generational Passion Points study includes key insights into Hispanic consumers to enhance brand engagement and activation.

In Wake of Higher Prices, Grocery Shoppers Buy Cheaper Brands, Make Fewer Purchases

Quintin Simmons

As prices for everyday items continue to soar, a number of Americans find themselves priced out of buying certain products, and others are able to afford but refuse to pay the steeper costs.