Tag: gender

Predictions for 2025: How to Unlock Growth With Changing Consumer Trends

David Evans

As we approach 2025, businesses are entering a transformative phase shaped by powerful cultural, technological, and economic forces. Our predictions for the year offer critical insights into the evolving consumer landscape, emphasizing the need for adaptability, inclusivity, and innovation.

Eiffel tower in Paris

Standout Olympic Ads: Learnings from the World’s Top Brands

Victor Paredes

Learn how some of the world’s top brands showcased their Values and engaged with consumers across cultural bounds during the Summer games.

Understanding and Embracing LGBTQ+ Terminology

Jill Rosenfeld

The LGBTQ+ segment is large and growing. An important part of connecting with the segment is understanding and embracing LGBTQ+ terminology.

women on playing a game on a soccer field

Score Big with Consumers by Leaning into Women’s Sports

Elizabeth Jackson

From skyrocketing fan attention to revenue, women’s sports and athletes represent a tidal wave of opportunity for brand marketers.

Black Gen Z woman voting in an election

How to Engage Women across the Political Spectrum

Jill Rosenfeld

To gain additional trust and secure Relevance, take time to understand how Women's political beliefs, values, and identities shape their choices and decisions

The Top Brands for Women: Learnings, Activations and More

Katya Skogen

Leading brands leverage culture efficiently and effectively to connect across consumer segments. Discover the top culturally fluent brands for Women and get insights into what these brands are doing to resonate.

Insights for Authentically Engaging Women Consumers for Growth

Katya Skogen

Many advertisers are missing the mark in their portrayals of this powerful consumer segment. Only about half of Women say they’re satisfied with portrayals of their gender in advertising. Learn more about how you can engage Women consumers’ evolving, complex identities for growth.

Engage & Celebrate Women: A Conversation About Gender Equity

Katya Skogen

Learn how women leaders of Pernod-Ricard, Lincoln Financial, and Adsmovil discuss how to engage and celebrate women consumers.

Drive Brand Relevance with Women Consumer Essentials

Katya Skogen

Discover women’s unique perspectives and motivations through their evolving, complex identities and actionable Group Traits.

Engage LGBTQ+ Health: Medications, Insurance, Provider Preferences & More

Jill Rosenfeld

Build trust with LGBTQ+ consumers by demonstrating a nuanced understanding of their general health and wellness perceptions, barriers that prevent them from achieving their best health, and the support and improvements that they need.