Tag: gender
Standout Ads at the 2024 Olympic Games: Learnings from the World’s Top Brands
Learn how some of the world’s top brands showcased their Values and engaged with consumers across cultural bounds during the Summer games.
Understanding and Embracing LGBTQ+ Terminology
The LGBTQ+ segment is large and growing. An important part of connecting with the segment is understanding and embracing LGBTQ+ terminology.
Score Big Across Diverse Consumer Groups Invested in Women’s Sports
From skyrocketing fan attention to revenue, women’s sports and athletes represent a tidal wave of opportunity for brand marketers.
How to Engage Women across the Political Spectrum
To gain additional trust and secure Relevance, take time to understand how Women's political beliefs, values, and identities shape their choices and decisions
The Top Brands for Women: Learnings, Activations and More
Leading brands leverage culture efficiently and effectively to connect across consumer segments. Discover the top culturally fluent brands for Women and get insights into what these brands are doing to resonate.
Insights for Authentically Engaging Women Consumers for Growth
Many advertisers are missing the mark in their portrayals of this powerful consumer segment. Only about half of Women say they’re satisfied with portrayals of their gender in advertising. Learn more about how you can engage Women consumers’ evolving, complex identities for growth.
Engage & Celebrate Women: A Conversation About Gender Equity
Learn how women leaders of Pernod-Ricard, Lincoln Financial, and Adsmovil discuss how to engage and celebrate women consumers.
Drive Brand Relevance with Women Consumer Essentials
Discover women’s unique perspectives and motivations through their evolving, complex identities and actionable Group Traits.
Engage LGBTQ+ Health: Medications, Insurance, Provider Preferences & More
Build trust with LGBTQ+ consumers by demonstrating a nuanced understanding of their general health and wellness perceptions, barriers that prevent them from achieving their best health, and the support and improvements that they need.
Appeal to Women’s Health Preferences: Medications, Insurance, Providers & More
Learn how Americans across gender approach their health and wellness. Build trust with women by demonstrating a nuanced understanding of their general health and wellness perceptions, barriers preventing them from achieving their best health, and the support and improvements they need.