Consumer
Consumer Insights
Harness the core beliefs and values of your diverse consumer segments to grow brand love and advocacy.
- Multicultural
  Hispanic, Black, Asian
- LGBTQ+ & Gender
  LGBTQ+, Women, Men
- Generations
  Gen Z, Millennials, Gen X, Boomers
- Parents & Kids
  Parents, Kids, Gen Alpha
- Cultural Drivers
  Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.
Solutions
- Segmentation
  Define your core and growth segments at a deep cultural level to drive engagement, purchase, usage, loyalty and advocacy.
- Real-Time Custom Audiences
  Define, size and measure audiences so you can engage the right people in the right channels at the right time.
- Shopper & Retail
  Understand the intersection of shopper, experience and retail to identify opportunities that grow your brand.
- Values Drivers
  Engage diverse consumers on the issues that matter to them, using best practices that resonate with growth segments.
Brand
Brand Insights
Improve your brand’s cultural fluency and leverage the Halo effect to grow revenue.
Solutions
- Brand Health & Advocacy
  Take action to improve brand resonance, authenticity and advocacy with data showing the why behind consumer behavior.
- Advertising & Media Effectiveness
  Build culture into your creative process by measuring Ad Cultural Fluency to understand and optimize performance.
- Brand Growth
  Use your Brand Cultural Fluency Quotient (B-CFQ) to act on key drivers that improve trust, fit and resonance.
- Competitive Advantage
  Leverage strengths to grow your brand, and address weaknesses with your competitive points of difference.
Industry
Industry Insights
Give your brand the competitive advantage in your industry through cultural fluency.
Solutions
- Category Essentials
  Incorporate category-specific insights about diverse consumers into creative briefs and marketing strategies. Updated twice a year.
- New Product Innovation
  Discover unmet needs of your core and growth segments to identify new concepts for product development.
- Industry Competitive Assessment
  Identify key gaps in your industry. Prioritize and act on areas where your brand has a right to win and grow.
- Trends & Untapped Opportunities
  Carve a unique space for your brand to meet the needs and values of different consumer segments.
Platform
- Cultural Intelligence Engine
  The deepest and most discoverable data generates instant insights to drive growth.
- fluen.ci App
  Always on app with brand-specific and actionable cultural insights.
- Insights Hub
  Deepest cultural insights on the why driving consumer attitudes and purchase behavior.
- Custom Solutions
  Dive deep to understand the why to any question so you can take action to drive growth. Bi-lingual.
Resources
- Why Cultural Fluency Matters
  Culture goes deeper to get to the underlying why. Unlock the power of culture for your company.
- Insights Blog
  Excerpts of our insights on trends, category essentials, and diverse consumer segments.
- Webinars & Events
  Register for webinars and in-person events where we unveil new market research and consumer insights.
- White Papers
  Best practices for how to leverage cultural fluency to drive brand value and business growth.
- Case Studies
  Proven results leveraging the power of culture across industries. Why our customers trust Collage.
- Podcast
  Cultural Fluency Maker podcasts hosted by CEO David Wellisch.
About
- Who We Are
  Our mission. Our values. Minority-owned business.
- Why Collage
  Culture is at our core. Unrivaled depth of data. In-culture subject matter experts.
- Careers
  We are hiring! Join a fast-paced, mission-driven tech company.
- Press
  As seen in AdAge, Forbes, Business Insider. Collage is the trusted source for cultural insights.
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Tag: generations

Strengthening Impact Through Shared Values and Inclusive Campaigns

Jenny Wolski

Explore how alcohol brands can connect with consumers in a changing cultural landscape by uncovering shared attitudes and priorities across race, ethnicity, and generations.

Boomers Aren’t Slowing Down—They’re Shifting Gears

Giana Damianos

Boomers—now in their 60s and 70s—are redefining aging, spending with intention, and staying more active than ever.

Engage Consumers across Key Life Stages: Financial Services

Jill Rosenfeld

Gain insight into the financial priorities and preferences of key consumer groups entering new phases of life, including those having a baby, starting a new job, and retiring.

The Longevity Revolution: Marketing to an Aging and Evolving America

Giana Damianos

Explore Collage’s “Three Big Ideas” for adapting your brand strategy to the shifting generational landscape for the Longevity Revolution.

Learn How the World’s Leading Brands Are Elevating Their Voice with Cultural Intelligence

Elizabeth Jackson

By embracing cultural intelligence, leading brands are building a stronger, more inclusive future—one authentic connection at a time.

Growing Beyond the Core: Accelerate Revenue With Incremental Audiences

Elizabeth Jackson

From top of funnel to conquesting, check out specific actions you can use to drive your brand's growth with Incremental Audiences.

Predictions for 2025: How to Unlock Growth With Changing Consumer Trends

David Evans

Our predictions for 2025 offer critical insights into the evolving consumer landscape, emphasizing the need for adaptability, inclusivity.

Drive Brand Relevance with Gen Z Consumers

Natalie Griffith

Self-discovery isn’t slowing down as Gen Z ages into adulthood. Race, gender and sexuality are all increasing in importance as part of their sense of identity. Learn more about Gen Z Americans’ unique perspectives and motivations.

Pulse Check on Health & Wellness: How to Solve for Generational Health Concerns

Lauren Goldberg

Learn how Americans across generations engage with health and wellness.

Reach Consumers with Insights on Generational Media Habits

Giana Damianos

Learn how Americans across Generations engage with media, including social media, video content, music, and more.