Tag: generations
Predictions for 2025: How to Unlock Growth With Changing Consumer Trends
As we approach 2025, businesses are entering a transformative phase shaped by powerful cultural, technological, and economic forces. Our predictions for the year offer critical insights into the evolving consumer landscape, emphasizing the need for adaptability, inclusivity, and innovation.
Drive Brand Relevance with Gen Z Consumers
Self-discovery isn’t slowing down as Gen Z ages into adulthood. Race, gender and sexuality are all increasing in importance as part of their sense of identity. Learn more about Gen Z Americans’ unique perspectives and motivations.
Pulse Check on Health & Wellness: How to Solve for Generational Health Concerns
Learn how Americans across generations engage with health and wellness, including the implications of Gen Z and Millennials’ health anxiety, and how Gen X and Boomers are managing aging.
Reach Consumers with Insights on Generational Media Habits
Learn how Americans across Generations engage with media, including social media, video content, music, and more.
Standout Olympic Ads: Learnings from the World’s Top Brands
Learn how some of the world’s top brands showcased their Values and engaged with consumers across cultural bounds during the Summer games.
2024 Holiday Planning 3 Best Practices
Learn how to identify new consumer targets, develop authentic ad campaigns and create in-store experiences to maximize brand impact in the gift-giving season.
Act on Shifting Passions: Fuel Growth from Gen Z to Boomers
Our latest report shares timely insights on what matters to consumers across generations in the world of food, video games, and sports for Gen Z - Boomers.
Three Ways to Engage Millennial Consumers for Brand Growth
Discover Millennial Americans’ unique perspectives and motivations through their evolving, complex identities and actionable Group Traits with the latest updates to our research, now including trended data.
Member Stories: Meet the Brands Winning With Today’s Consumers (Cultural Fluency Examples)
Explore Collage’s Member Stories about effective marketing campaigns that demonstrate cultural fluency, serving as a source of inspiration.
Boomers Donate to Religious and Child Health Causes; Men Lead in Charitable Donations
Two new Collage Group studies exam charitable giving across age and gender, revealing key cultural trends for organizations to act on to enhance charitable donations. Learn more about how Boomers donations vary vs. younger generations, as well as how men compare to women.