Tag: generations
America Now 2023: Harnessing American Identity to Navigate Social Issues
America Now is Collage Group’s signature research report identifying the national zeitgeist and how brands can build for growth within a complex national environment. America Now was first published during the pivotal year of 2020 and has since carved out a yearly, data-backed roadmap for greater brand engagement and consumer loyalty.
Consumer Insights Research 2023: Unveiling Our Latest Findings and Looking Ahead
Collage Group’s insights are a trusted resource for iconic brands aiming to effectively engage with and succeed in diverse America. This article includes a summary our recent, most sought-after diverse consumer insights.
Engage Black Gen Z with Intersectional Group Traits
Discover Black Gen Z consumers’ unique intersectional Group Traits, including their joyful, spiritually-inspired ambition and an elevated awareness of themselves and the world around them.
Align Your Social Media Strategies to Consumer Habits and Preferences Across Generations
Transform your marketing and brand strategy by learning how Americans across generations engage with social media, including variations in platform usage, preferences in content, and engagement with influencers and brands online.
Top Brands for Gen Z Consumers: Learnings, Activations and More
CultureRate:Brand measures brands on Cultural Fluency among different consumer segments.
Adapt Your Brand Positioning and Retail Strategy to Win America’s Teen Shoppers
American Teens make many independent decisions when shopping for apparel, personal care, skincare, or makeup.
New Millennial Insights to Grow Market Share in 2023
Discover Millennials unique perspectives and motivations through their evolving demographics, complex identity, and actionable Group Traits.
Gen Z Consumers: Reducing the Complexity
Discover Gen Z’s unique perspective and motivations through their evolving demographics, complex identity, and actionable Group Traits.
Winning Brands Don’t Compromise Their Focus on Diverse Consumers
We are incredibly excited to enter the new year with our biggest plans yet for expanding the depth of our cultural intelligence–all centered on helping you thrive in our transformational environment.
Explore Our Most Popular 2022 Consumer Insights
We are incredibly excited to enter the new year with our biggest plans yet for expanding the depth of our cultural intelligence–all centered on helping you thrive in our transformational environment.