Tag: genz
Differentiating and Winning Younger Multicultural Consumers with Culturally Fluent Ads
Our on-demand research covers the bases on what works and why in ads – and provides examples from the brands that are winning in each case.
American Teenagers: How to Authentically Engage
Are you effectively engaging teenagers, one of the youngest, most diverse, and tech-savvy consumer segments in America?
Understand and Embrace Generational Consumer Media Habits and Channels
Learn how American consumers across racial and ethnic segments prepare for and celebrate the winter holiday season.
The New Marketing Imperative: How Brands Win by Navigating Diverse America’s Evolving Priorities
In 2022, increasing polarization on social issues revealed that America’s cultural divisions are likely here to stay.
Gen Z Passion Points
What matters most to Gen Z consumers? Collage Group’s latest Generational Passion Points study includes key insights into Hispanic consumers to enhance brand engagement and activation.
Gen Z Passionate About Travel, Eager to Explore the World
The desire to travel is a key interest among the majority of Generation Z consumers, with more than half (60%) stating they have a strong urge to travel.
Essentials of Millennial Consumers, 2022
Collage Group’s Essentials of Millennial Consumers presentation explores three areas of our consumer fundamentals research: demographics and segment context, identity, and Group Traits.
America Now: Mental Health
Mental health is an important issue for Americans – now more than ever. Our 2021 Roundtable Presentation, America Now, offers insights that help explain how Americans are feeling about mental health and what brands can do to support them.
Essentials of Gen Z Consumers
Collage Group’s Essentials of Gen Z Consumers presentation explores three areas of our consumer fundamentals research: demographics and segment context, identity, and Group Traits.
Three Steps to Connect with Young Multicultural Americans on Racial Equality
Collage Group’s Essentials of Women Consumers presentation explores three areas of our consumer fundamentals research for American Women.