Tag: hispanic

Pulse Check on Health & Wellness: How to Solve for Multicultural Health Concerns

Elizandra Granillo

Learn how Multicultural Americans engage with health and wellness, including the impact of systemic barriers and the unique cultural approaches they take to manage well-being.

Embrace Multicultural Terminology: Showing Empathy and Driving Empowerment

Jack Mackinnon

Understanding and embracing Multicultural terminology is key to connecting with diverse America. Apply these findings and action steps to signal empathy, understanding, and respect for Multicultural consumers.

Gen Z Case Study: How to Capture +4% Share Before Your Competition Does

Elizabeth Jackson

Learn how a leading Food company grew +4% by identifying growth opportunities and activating for action with Gen Z Hispanic consumers.

Group of multicultural Gen Z

The Nuance of Cultural Duality: Embrace Identity for Growth

Jack Mackinnon

Dive deeper into the topic of cultural duality with a focus on Hispanic consumers, while simultaneously understanding how to fuel brand growth.

Woman on podcast microphone

Multicultural Consumer Media Habits & Preferences

Sudipti Kumar

Learn how Multicultural Americans engage with media, including social media, video content, music, and more.

Group of multicultural Gen Z outside at a BBQ

Embrace Multicultural Passions for Impact

Sudipti Kumar

Our latest report shares timely insights on what matters to multicultural consumers in the world of travel, fashion, and sports.

Hispanic mom cooking with her two Gen Alpha sons

Top Brands for Hispanic Consumers: Lessons from Marketing Leaders

Sudipti Kumar

Do you know the brands who are most effective in succeeding with Hispanic consumers? Learn how leaders leverage deep insights to create highly compelling omnichannel campaigns that fuel growth.

multicultural family with mom, dad, young daughter and son

Lessons from Top Ads for Hispanic Consumers

Victor Paredes

Discover top ads for Hispanic consumers from the fluen.ci (SM) award winners from the 2024 Hispanic Marketing Council Strategic Excellence Award honorees.

Fuel Growth with Multicultural Consumers through Sports

Jack Mackinnon

Learn how to build trust, stoke enthusiasm, and fuel brand growth with Multicultural consumers by tapping into their passion for sports and fitness.

Engage Hispanic Consumers: How Culture Shapes Buying Behavior

Elizandra Granillo

Discover Hispanic consumers’ unique perspectives and motivations through their evolving identities and actionable Group Traits with the 2024 updates to our research, now including trended data.