Tag: hispanic
Gen Z Case Study: How to Capture +4% Share Before Your Competition Does
Learn how a leading Food company grew +4% by identifying growth opportunities and activating for action with Gen Z Hispanic consumers.
The Nuance of Behind Cultural Duality: How to Embrace Identity for Growth
Dive deeper into the topic of cultural duality with a focus on Hispanic consumers, while simultaneously understanding how to fuel brand growth.
Multicultural Consumer Media Habits & Preferences: Marketing Best Practices for Impact
Learn how Multicultural Americans engage with media, including social media, video content, music, and more.
Embrace Multicultural Passions for Impact: Hispanic, Black, Asian
Our latest report shares timely insights on what matters to multicultural consumers in the world of travel, fashion, and sports.
Top Brands for Hispanic Consumers: Lessons from Marketing Leaders
Do you know the brands who are most effective in succeeding with Hispanic consumers? Learn how leaders leverage deep insights to create highly compelling omnichannel campaigns that fuel growth.
Top Ads for Hispanic Consumers: Learnings from the 2024 fluen.ci Award Winners
Discover top ads for Hispanic consumers from the fluen.ci (SM) award winners from the 2024 Hispanic Marketing Council Strategic Excellence Award honorees.
American Fandom: Fuel Brand Growth with Multicultural Consumers through Sports and Fitness
Learn how to build trust, stoke enthusiasm, and fuel brand growth with Multicultural consumers by tapping into their passion for sports and fitness.
Engage Hispanic Consumers: How Culture Shapes Buying Behavior
Discover Hispanic consumers’ unique perspectives and motivations through their evolving identities and actionable Group Traits with the 2024 updates to our research, now including trended data.
Beyond Halftime: Super Bowl Ads Culturally Deconstructed
From Beyoncé’s powerhouse presence to e.l.f. Cosmetics’ courtroom quips, the Super Bowl ads of 2024 offered a rollercoaster of emotions and innovation. Dive into our panel’s breakdown, uncovering the hits, misses, and the game-changing moments that define the future of advertising.
Black History Month 2024: Insights for Authentic Engagement & Empowerment
Black History Month, February 1—29, 2024, is a key opportunity for brands to celebrate Black achievements and contributions to American culture. Black cultural holidays are booming in the United States, and Black Americans don’t shy away from acknowledging the hard realities of Black history, even as they celebrate.