Tag: hispanic
Drive Engagement by Aligning Your Media Strategy to Multicultural Consumers’ Habits and Preferences
Multicultural Americans spend an enormous amount of time and attention in the digital media space. Learn how Americans across race and ethnicity engage with media, including social media, online videos, podcasts and more.
U.S. Consumer Spending Trends 2023
Learn how consumer spending trends differ across gender, ethnicity, and age to support the financial needs of your consumers.
Celebrating Hispanic Culture: How Iconic Brands Are Turning Cultural Insights into Impact
Hispanic Heritage Month is a key opportunity to acknowledge and celebrate Hispanic achievements and cultural contributions to U.S. history. Among other aspects, the Hispanic demographic takes pride in expressing oneself through cultural traits, family traditions, decorations, and delicious foods.
Pulse Check on Multicultural Health & Wellness
Learn how Americans across race and ethnicity engage with health and wellness, including their perceptions of health and wellness, barriers that prevent Americans from achieving their best health, and the support and improvements that they demand.
Hispanic Heritage Month 2023: Lean into Family, Avoid Performative Advertising to Connect with Hispanic Consumers to Grow Your Brand
Hispanic Heritage Month is a key opportunity to acknowledge and celebrate Hispanic achievements and cultural contributions to U.S. history. Among other aspects, the Hispanic demographic takes pride in expressing oneself through cultural traits, family traditions, decorations, and delicious foods.
Shifts in Diverse Consumer Media Usage: Insights for Growth
Americans spend a significant amount of time and attention in the media sphere, and their behaviors are quickly changing. Whether it’s social, video, or audio media, consumers’ focus on these mediums present an awesome opportunity for brands to connect and accelerate growth.
Key Demographic Insights to Size Your Brand’s Opportunity with Multicultural America
Our analysis of the 2021 American Community Survey (an annual survey conducted by the U.S. Census Bureau) highlights the growing racial and ethnic diversity of U.S. consumers. We illuminate important demographic insights on the largest three Multicultural segments: Hispanic, Black, and Asian.
Changes in Multicultural Consumer Spending and Financial Behavior Across Categories
Collage Group’s spending and financial trackers offer members useful information to understand economic behavior of consumers across 12 categories, as well as changes in financial behaviors such as managing debt, savings, investments and financial support for friends and family.
Back-to-School: Engage Diverse Consumers as They Plan
It’s back-to-school season! Access the latest insights down to your category to engage parents and kids as they shop for new clothes, school supplies, and more.
Embrace Multicultural Terminology: Showing Empathy and Driving Empowerment
Understanding and embracing Multicultural terminology is key to connecting with diverse America. Apply these findings and action steps to signal empathy, understanding, and respect for Multicultural consumers.