Tag: hispanic

America Now: Economic Inequality

Sudipti Kumar

This research is part of a series that expands on our 2021 Roundtable Presentation, America Now. Read on to learn how Americans feel about income inequality in the United States today.

Holidays and Occasions: Christmas, Hanukkah, Kwanzaa, and New Year’s

Alonzo Bailey

More than 200 of America’s top brands have access to the deep cultural insights needed to engage America’s diverse consumers. Do you?

Most Americans (58%) Want Businesses to Engage in Social and Political Issues

Jack Mackinnon

It’s not too late to activate! With over 30% of Americans (and 40% of Gen Z and Millennials) celebrating “Friendsgiving,” brands will want to make their mark on this growing tradition. Keep reading to learn what consumers expect from brands like yours this Friendsgiving.

Día de los Muertos: What Should My Brand Do?

Giana Damianos

With over half of all Hispanic Americans (and two-thirds of Unacculturated) celebrating Día de los Muertos, brands will want to make their mark on this important holiday.

How Great Brands Are Engaging and Celebrating Hispanic Culture

David Evans

From leadership and literature to music and art, Hispanic Americans have made substantial contributions to shaping the rich cultural fabric of the United States.

How Consumers Engage with Cookouts and Barbecues

Katie Hockstein

Collage Group helps marketers and insights leaders connect around this occasion by providing insights that clarify the similarities and differences in how American consumers across diverse segments prepare for and experience cookouts and barbecues.

Consumer Attitudes Towards the Olympics

Katie Hockstein

Collage Group helps marketers and insights leaders connect around this occasion by providing insights that clarify the similarities and differences in how American consumers across diverse segments prepare for and experience the Olympics.