Tag: holidays

Connect with Americans across Generations through Holidays & Occasions

Natalie Griffith

Holidays and occasions are focal points for many Americans—opportunities to connect with loved ones, and maintain cultural and family traditions.

Juneteenth 2023: What Should My Brand Do?

Jenny Wolski

It’s not too late to activate! With over half of Black Americans celebrating Juneteenth, brands will want to make their mark on this important holiday. Keep reading to learn what consumers expect from brands like yours this Juneteenth.

Holiday Shopping and Younger Multicultural Consumers

Sudipti Kumar

Rising prices are affecting Americans’ shopping behaviors in a variety of ways. Despite financial challenges, holiday shopping remains a priority for many younger Multicultural Americans.

How Culture Impacts American Holiday Celebrations

Jack Mackinnon

With the holidays officially underway, we took a look at how American consumers prepare for and celebrate the winter holiday season.

Metaverse, TikTok, AR – Best Practices for Engaging Diverse Consumers in Media

Jill Rosenfeld

Learn how Americans across races, ethnicities, and generations engage with emerging technology and media, including the metaverse, AR, VR, emerging social media platforms, and influencers.

Winter Holidays: Key Insights and What Brands Need To Know

Elizandra Granillo

Learn how American consumers across racial and ethnic segments prepare for and celebrate the winter holiday season.

Brand Leaders from Paramount, H-E-B and Adsmovil on Engaging and Celebrating the Hispanic Culture

Victor Paredes

Last week I had the pleasure of moderating an engaging and informative panel discussion on how brands connect with and celebrate Hispanic culture.

Holidays & Occasions: Hispanic Heritage Month

Elizandra Granillo

Over half of Hispanic Americans celebrate Hispanic Heritage Month and want brands like yours to activate on this important commemoration.

How Multicultural Americans (Moms, Dads, and Non-Parents) Celebrate Mother’s Day and El Día de las Madres

Giana Damianos

Collage Group’s Essentials of Women Consumers presentation explores three areas of our consumer fundamentals research for American Women.

How Americans Celebrate the Lunar New Year

Sudipti Kumar

Welcome in the Year of the Tiger and learn how Asian American consumers prepare for and celebrate Lunar New Year. Read on for insights curated from our 2021 Holidays and Occasions research.