Tag: lgbtq+

Understanding and Embracing LGBTQ+ Terminology

Jill Rosenfeld

The LGBTQ+ segment is large and growing. An important part of connecting with the segment is understanding and embracing LGBTQ+ terminology.

Group of LGBTQ+ Gen Z adults smiling under a pride flag

Gain Brand Momentum through LGBTQ+ Passion Points

Alonzo Bailey

Our latest report shares timely insights on what matters to LGBTQ+ consumers in the world of video games, travel, and fashion.

Multicultural Gen Z LGBTQ+ adults with a pride flag

4 Steps to Authentically Engage the LGBTQ+ Community

Zekeera Belton

To support brand leaders as they celebrate Pride and engage the LGBTQ+ community year round, we hosted a virtual fireside chat with our member brand Paramount

Top Brands for LGBTQ+ Consumers: Lessons from Marketing Leaders

Katya Skogen

Do you know the brands who are most effective in succeeding with LGBTQ+ consumers? Learn how leaders leverage deep insights to create compelling campaigns.

Pulse Check on Health in America: LGBTQ+ Consumers

Jill Rosenfeld

Learn how Americans across sexuality approach their health and wellness. Win LGBTQ+ people’s trust by recognizing their unique health struggles and providing tools to solve them.

Top Ads for LGBTQ+ Consumers: Insights from CultureRate

Katya Skogen

Learn how brands effectively engage diverse Americans with culturally fluent advertising. Use this research to decode the art of connecting with the LGBTQ+ community while minimizing potential backlash from other segments.

Unpacking the Target Boycott: Navigating the Complex Landscape of LGBTQ+ Inclusivity and Brand Loyalty

Katya Skogen

Collage Group’s insights are a trusted resource for iconic brands aiming to effectively engage with and succeed in diverse America. This article includes a summary our recent, most sought-after diverse consumer insights.

Halloween 2023: How to Engage Multicultural Consumers for Brand Growth

Sudipti Kumar

Turn insight into impact by learning how Multicultural consumers prepare for and celebrate Halloween.

Consumer Insights Research 2023: Unveiling Our Latest Findings and Looking Ahead

Mollie Turner

Collage Group’s insights are a trusted resource for iconic brands aiming to effectively engage with and succeed in diverse America. This article includes a summary our recent, most sought-after diverse consumer insights.

Align Your Media Strategies to Consumer Habits and Preferences by Sexual Identity

Jill Rosenfeld

Transform your marketing and brand strategy by learning how Americans across sexual identities engage with media, including social media, movies, TV shows, online videos, music, and podcasts.