Tag: lgbtq+

Consumer Insights Research 2023: Unveiling Our Latest Findings and Looking Ahead

Mollie Turner

Collage Group’s insights are a trusted resource for iconic brands aiming to effectively engage with and succeed in diverse America. This article includes a summary our recent, most sought-after diverse consumer insights.

Align Your Media Strategies to Consumer Habits and Preferences by Sexual Identity

Jill Rosenfeld

Transform your marketing and brand strategy by learning how Americans across sexual identities engage with media, including social media, movies, TV shows, online videos, music, and podcasts.

Standing Strong: Supporting LGBTQ+ Consumers During Pride Month and Year Round

David Wellisch

Pride Month serves to recognize and celebrate all LGBTQ+ people while also honoring the incredible achievements and contributions of the community.

two gen z lgbtq+ women draped in a pride flag

Supporting LGBTQ+ Consumers During Pride Month & Year Round​

David Wellisch

Pride Month serves to recognize and celebrate all LGBTQ+ people while also honoring the incredible achievements and contributions of the community.

How Do Culturally Fluent Brands Approach Pride Month?

David Evans

At Collage Group, our business is to celebrate the diversity that is transforming America. When it comes to Pride Month, we stand with the LGBTQ+ community in celebration of their many contributions to our culture, their many allies, and the brands that support them.

How Iconic American Brands are Embracing Summer Cultural Moments: LGBTQ+ Pride Month & Juneteenth

Victor Paredes

June provides opportunities for brands to connect with American consumers through LGBTQ+ Pride and Juneteenth celebrations.

Drive Brand Relevance with LGBTQ+ Consumer Essentials

Jill Rosenfeld

Discover LGBTQ+ Consumers’ unique perspectives and motivations through their evolving demographics, complex identity, and actionable Group Traits.

Engage LGBTQ+ Consumers for Pride Month with Insights

Jill Rosenfeld

Holidays and occasions are focal points for many – learn how LGBTQ+ Americans celebrate Pride Month and what the occasion means to them.

Engage LGBTQ+ Gen Z with Intersectional Group Traits

Jill Rosenfeld

Discover LGBTQ+ Gen Z Consumers’ unique perspectives and motivations through their evolving demographics, complex intersectional identity, and actionable Group Traits.

MediaPost: LGBTQ+ Consumers Less Satisfied With Their Advertising Portrayals

Katya Skogen

LGBTQ+ consumers are less satisfied than others with their portrayals in advertisements, per a study by Collage Group.