Tag: lgbtq+

Understand and Embrace LGBTQ+ Consumer Passion Points

Jill Rosenfeld

Learn how LGBTQ+ American consumers engage with Passion Points, including food, sports and fitness, travel, fashion, games, and home and garden.

How Great Brands are Supporting the LGBTQ+ Community

Jill Rosenfeld

Collage Group is delighted to have hosted more than 100 consumer insights professionals for a conversation with diversity, marketing and research leaders from Google, AARP, E. & J. Gallo Winery and U.S. Bank.

Essentials of LGBTQ+ Consumers

Jill Rosenfeld

Collage Group’s Essentials of LGBTQ+ Consumers presentation explores three areas of our consumer fundamentals research: demographics and segment context, identity, and Group Traits.

Insights for Authentic LGBTQ+ Representation in Media

Alonzo Bailey

An important part of connecting with the LGBTQ+ segment is understanding consumers’ preferences around advertising and media content.

Insights You Need to Engage and Activate Parents and Kids Across Race and Ethnicity

Jack Mackinnon

As American consumer attitudes continue to evolve, Collage Group is incredibly excited to announce our new Parents & Kids cultural intelligence program.

Health and Wellness Across Gender

Natalie Griffith

Americans are increasingly embracing a consumer mindset when it comes to healthcare. Men and Women alike are shopping around, comparing prices, and seeking more information than they have in the past.

Health and Wellness Across Sexual Identities

Giana Damianos

LGBTQ+ Americans have unique perspectives, needs, and experiences related to healthcare that brands must understand.

America Now: Younger LGBTQ+ Americans Have High Expectations for Brands

Jenny Wolski

More than 200 of America’s top brands have access to the deep cultural insights needed to engage America’s diverse consumers. Do you?

LGBTQ+ Consumer Media Consumption

Jill Rosenfeld

Optimize your brand’s connection with LGBTQ+ consumers by understanding where they consume media content, and why they go where they do.

Connect with Americans across Gender and Sexuality around the Holidays

Katie Hockstein

Our latest LGBTQ+ & Gender Holidays & Occasions webinar is an introduction and overview of our research stream that looks at the holidays and occasions that matter most to Americans across sexuality and gender. Read below for a few highlights from the presentation.