Tag: lgbtq+
Engage LGBTQ+ Gen Z with Intersectional Group Traits
Discover LGBTQ+ Gen Z Consumers’ unique perspectives and motivations through their evolving demographics, complex intersectional identity, and actionable Group Traits.
MediaPost: LGBTQ+ Consumers Less Satisfied With Their Advertising Portrayals
LGBTQ+ consumers are less satisfied than others with their portrayals in advertisements, per a study by Collage Group.
Engage LGBTQ+ Health: Medications, Insurance, Provider Preferences & More
Build trust with LGBTQ+ consumers by demonstrating a nuanced understanding of their general health and wellness perceptions, barriers that prevent them from achieving their best health, and the support and improvements that they need.
Understand and Embrace LGBTQ+ Consumers’ Media Habits and Channels
Learn how LGBTQ+ American consumers engage with Media, including social media, movies, TV shows, music, reading, and podcasts.
Understand and Embrace LGBTQ+ Consumer Passion Points
Learn how LGBTQ+ American consumers engage with Passion Points, including food, sports and fitness, travel, fashion, games, and home and garden.
How Great Brands are Supporting the LGBTQ+ Community
Collage Group is delighted to have hosted more than 100 consumer insights professionals for a conversation with diversity, marketing and research leaders from Google, AARP, E. & J. Gallo Winery and U.S. Bank.
Essentials of LGBTQ+ Consumers
Collage Group’s Essentials of LGBTQ+ Consumers presentation explores three areas of our consumer fundamentals research: demographics and segment context, identity, and Group Traits.
Insights for Authentic LGBTQ+ Representation in Media
An important part of connecting with the LGBTQ+ segment is understanding consumers’ preferences around advertising and media content.
Insights You Need to Engage and Activate Parents and Kids Across Race and Ethnicity
As American consumer attitudes continue to evolve, Collage Group is incredibly excited to announce our new Parents & Kids cultural intelligence program.
Health and Wellness Across Gender
Americans are increasingly embracing a consumer mindset when it comes to healthcare. Men and Women alike are shopping around, comparing prices, and seeking more information than they have in the past.